DR.

SAHIL GUPTA
XLRI JAMSHEDPUR GNR Group RONIT RAY
GAURAV NAIR
The healthcare market in India is experiencing an exponential growth (a threefold growth to $372 billion by 2022) but unfortunately, the awareness regarding researched, data-driven and
optimized planning concering Health Institutions are next to none among the various stakeholders. To tap-in this market, we propose a two-pronged strategy for Philips Hospital Design
Solutions, where on one hand a cluster-specific consultant force is created that proactively reaches out all the potential clients for design solutions and on the other hand an indirect
advertisement campaign is run for the end-users of the health services highlighting the global experiences and benefits of Philips designed Hospitals to raise the demand for Phillip design-
enabled hospitals.

Marketing mission statement: Philips Hospital Design Solutions is a one-stop solution for end-to-end design and implementation of hospitals with a vision to make healthcare services more
affordable, accessible & efficient and to promote India as the destination for medical tourism. Our mission is to design and construct hospitals scientifically by optimizing space and resource usage
while prioritizing and enhancing the patient journey as well as to make it a profitable venture.
Potential Customer Segments Target Clients
1. Speciality Clinics, eg, 1. Large Hospital chains: Fortis
Research

EXECUTION MAINTENANCE
INCEPTION AQUIRING LAND LAYOUT DESIGN • Philips expertise in
dental clinics 2. Single Big Hospital looking
maintaining products and
2. Polyclinics & Nursing for expansion • Placing Philips in the minds of • Extensive data survey to • Hospital architecture is often • Work closely with services
the businesses and identify potential plots for consultants,
Homes 3. Foreign Chains looking to the most important aspect of • Comprehensive Routine and
customers. hospital based on Hospital designing but architects and
3. Mid Level Hospitals enter Indian Market • B2B marketing targeting builders to facilitate Preventive maintenance
population density, Healthcare design solutions
4. Specialty Hosapitals, eg. 4. Prospective Owners- minute detailing of the service schemes
potential clients by developing diagnostic demand & are not involved at this stage.
Rajiv Gandhi Cancer Upcoming Clinics segment-specific consultant patient to bed ratio. We want to capture clients at establishment. MONITOR
Institute, Delhi force that proactively reaches • Set up 3 party
rd • Provide Data driven analytics
this stage of their journey.
out clients with proposals. • Working closely with strategic tieups with for hospitals to improve their
5. Big Multi-Specialty Stakeholders
• B2C indirect advertisement Builders, Contractors, certain builders to patient service, customer
Hospitals, eg. Medanta- 1. Hospital’s Owners campaign to raise awareness Architects and Central & PLANNING take this up 100% retention, staff satisfaction
The Medicity 2. Architect: Hafeez Contractor about Philips Hospital Design State Government to • Philips Hospital • Will increase using predictive and pre-
6. Government Health 3. Builders : RJ, Vascon solutions to increase overall identify potential locations Design Solutions is accountability & emptive analytics
dispensaries, ESI 4. Government Agencies demand. and com up with proposals generally contacted at diversify portfolio to a • Leads to better hospital
this stage. one-stop solution. management
dispensaries 5. Regulatory Bodies pre-emptively.
7. Government hospitals, eg. 6. Consultants
Safdarjung Hospital, Delhi 7. Patients : Enhancing their
overall experience