Practical Research

Qualitative vs. Quantitative

Comparing Qualitative and Quantitative

•PURPOSE
•RESEARCH QUESTIONS
•DATA
•ANALYSIS
•FINAL REPORT
PURPOSE
Qualitative Quantitative
• Explore the meaning of
people’s… • To examine the relationship
between variables
experiences
cultures
a particular issue/
case
 VARIABLES = a characteristics

INDEPENDENT EXTRANEOUS

DEPENDENT

Characteristics that are

manipulated by the researcher Extra characteristics (age, sex,
race etc)
Characteristics impacted by
independent variables
 Wash your
hands!
You got pee/
poo on them!
•What is the independent variable in
this study? Dependent variable?
Extraneous variable?
 Research Questions
Qualitative Quantitative
• Exploratory • RQs “What” “How”… “ Does”
• RQs “What” “How” • DESCRIPTIVE Research..
Examples: How much? How often? What is
the difference? What is the
What are the SHS student’s difference?
experience in trying to eat healthy - EXPERIMENTAL Research
on campus?
- “ Does handwashing increase
How do students spend their when poster is placed in campus
semestral break? bathrooms?
DATA
Qualitative
Quantitative
• Collects more than 1 kind of • Data as numbers
data in each study
• Data in the form of words • From instruments
• Interviews, documents,
observations and audio-visual
materials
• “from the field”… the natural
settings where participants are
• Researcher is the instrument
• Emergent design
• Methods change during the study
ANALYSIS
Qualitative Quantitative

• Creating themes • Statistics to crunch the

• Researchers look through all numbers
the data and organize it into • Deductive…data formed with
themes use of theory or established
• Takes a lot of time views on stuff
• Inductive… data formed
without the use of theory or
established views on stuff
FINAL REPORT
Qualitative Quantitative

• Narrative • More rigid

• Interpretative • Statistical report
• A lot of writing
• Contains direct quotes from
the participants
LECTURE WORKSHOP
Workshop- Qualitative and Quantitative

Scenario:
There is a café in a large city close to a busy street. It specializes
in serving high quality cakes and desserts. The Café is troubled by the
fact that less and less customers visit the café and sales are decreasing as
a result. The owner of the café would like to find out why the customers
are looking elsewhere for their cakes and coffee. This could help him
makes decision about what to do to make things around.
How could the café’s owner find out what the customers want?
The first three (3) groups will make qualitative research and the last two
(2) groups will make quantitative research.
Each group will present their output and give the characteristics of
qualitative and quantitative data.
ACTIVITY

Identify what type of research are the following titles:

1. Customer Service Satisfaction in Candon Business
Center
2. Problem Solving Ability of Senior High School Students
3. The Pressures of Civil Engineers in Project
Implementation
4. The Effectiveness of Tawa-Tawa in Platelet Frequency
Enhancement
5. The Implementation of the Non-Smoking Ordinance in
the City of Candon
ACTIVITY

6. Why are students addicted to computer games?

7. The Pursuit of Happiness: An Exploration of the Effects of
State Unemployment and Inflation Rates on Subjective
Well-Being in the Philippines
8. Tracking Shopping Behaviour at the Point of Purchase
9. Starbucks and its Peers: Corporate Social Responsibility
and Corporate Social Responsibility and Corporate
Financial Performance
10. Socially Responsible Investment: ESG Factors which Imply
Future Price Movement