RESEARCH

METHODS
QUENNIE A. TABOBO
National Irrigation Administration
TOPIC OUTLINE

Introduction to Research
Definition of Research, Business Research, and
Technical Research
Importance of Research (Business and
Technical Research)
Major Steps in Research
Common Types of Business Research
WHAT IS RESEARCH?
What is Research?
It is a ‘step-by-step process that
involves the collecting, recording,
analyzing and interpreting of
information to increase our
understanding of the world in general
and of the phenomenon under study
in particular’
What is Research?

Research is a systematic
way of finding answers to
a question
CHARACTERISTICS OF
RESEARCH
Characteristics
Reliability
Validity
Accuracy
Credibility
Generalization
Characteristics
Empirical
Systematic
Controlled
TYPES OF RESEARCH
 Types
BASIS FOR
COMPARISON BASIC APPLIED
RESEARCH RESEARCH
Meaning Basic Research refers Applied Research is
to the study that is the research that is
aimed at expanding the designed to solve
existing base of specific practical
scientific knowledge. problems or answer
certain questions.
Nature Theoretical Practical
 Types
BASIS FOR
COMPARISON BASIC APPLIED
RESEARCH RESEARCH
Utility Universal Limited
Concerned Developing scientific Development of
with knowledge and technology and
predictions technique
Goal To add some To find out solution
knowledge to the for the problem at
existing one. hand.
PURPOSE OF
RESEARCH
Purpose
1. Exploratory
2. Descriptive
3. Explanatory
BUSINESS RESEARCH
Business Research
the systematic and objective
process of collecting,
recording, analyzing and
interpreting data for aid in
solving managerial problems
TECHNICAL RESEARCH
Technical Research

applied research oriented

toward engineering
disciplines
Importance of Research (Business
and Technical Research)
Major Steps in Research
Common Types of Business
Research