REBRANDING

MNS GARAGE

Oleh : Ahmad Nasruddin Mohd

Nadzari

10 May 19
 PROBLEM STATEMENT

• MNS Garage did not spend enough

time or money on solid branding. It
creates problems in graphic design in
future.
• MNS Garage should let a graphic
designer to create the logo, website
and marketing materials.
• MNS Garage often to be penny wise and
did not seriously integrate graphic
design at the beginning of a process.
 OBJECTIVE OF RESEARCH

• To create various of techniques to be

used in creating a branding
• To reinvent themselves to be a
professional look of the branding
• To ensure the creation of a consistent
and recognizable brand.
DESIGN PROBLEM

• Low exposure to the other car

enthusiasts to buying parts.
• Not having a strong corporate
identity for reaching many people
and build the identity.
• Lower visualization of the product
that they sell on the social media
platform and the brand itself.

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 LITERATURE REVIEW
Academic Book 1 (Branding Strategy)
Title : The Power of Logos
Author : William L. Haig
Publisher : John Wiley & Sons, Inc.

“Logo power occurs when the logo is designed and

implemented so that it establishes immediate, credible
recognition for the client; expresses the client’s character
or attitude; symbolizes the line of business; is so memorable
it becomes a unique visual identifier that is synonymous with
the client’s business; and it becomes an endorsement of that
client’s product, organization, or service.”
- This book entirely explain on how to create a good and
powerful logo of a company and how the nonverbal
communication is very important to us in daily life.

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 LITERATURE REVIEW
Academic Book 2 (Branding Strategy)
Title : Corporate Identity
Author : Wally Olins
Publisher : Artes Graficas Toledo SA.

“To understand how companies really work – what is

planning, what is luck, what is good judgement, what is
original thinking, what is emulation – it is salutary to
examine their corporate strategy. Corporate strategy is
fundamentally about growth – and of course profit. And both
are vital for any business.”
- This book explaining on how corporate identity works and
when the corporate identity is invented.

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 LITERATURE REVIEW
Academic Book 3 (Advertising Design)
Title : How to Advertise
Author : Sandra Linville Dean
Publisher : Enterprise Publishing, Inc.

“If you are in business – whether it’s selling lemonade at a

roadside stand, or selling yourself as a special consultant,
or running a retail store, somehow you must let your
consumers know you are there. IT PAYS TO ADVERTISE.”
- This book explaining on how to start up an advertising for a
small business and how to design the advertisement to make it
more powerful.

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 LITERATURE REVIEW
Article 1 (Promotional Strategy)
Title : Enhancing Promotional Strategies Within Social Marketing
Programs: Use of Web 2.0 Social Media
Author : Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie,
J. F.
Publisher : SAGE Publications

“The choice of which promotional tools (e.g., advertising,

direct marketing) to use to accomplish these purposes
depends on several factors including marketing goals and
objectives, consumer preferences, and resources (e.g.,
budgets, expertise, staff capacity).”
- This article entirely explain about promotion that were used in
Web 2.0 Social Media that becoming bigger within years.

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 LITERATURE REVIEW
Article 2 (Automotive)
Title : Self-made Motormen: The Material Construction of Working-
class Masculine Identities through Car Modification
Author : Dr Andrew Bengry-Howell & Christine Griffin
Publisher : Routledge

“Through car modification, young working-class men

discursively distanced themselves from the mass of
standard car-owning subjects and constituted themselves as
‘unique’ car-owning individuals who were culturally
privileged. This claim to privilege was predicated on their
capacity to produce highly conspicuous motorcars, which
they viewed as a source of considerable cultural capital.
- This article explaining about the car modification and
relationship with masculine identity.

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CASE STUDY LOGO

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CASE STUDY PRODUCT
PROMOTION
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SWOT
STRENGTH
Quality – Selling high qualities car accessories part
Prices – Affordable prices compared to the
competitors
Skills – Expertise in installing car accessories part
Relationship Selling – Get to know their customers,
one by one.
OPPRTUNITY
Well Known – The customers know very well about
the company
Service – The market needs more service, the
competitors do not provide it.
Company Growth – The market growth as the
company build a stores to provide the goods
nearby
WEAKNESS
Location – Store located in suburbs that really hard
to reached the potential customers
Landing Page – Using personal Facebook to
advertise products
Brand Power – Not match the competitor’s full page
advertising in the Facebook. Don’t have the
national brand name.
THREAT
Technology – Future developments in technology of
car accessories could affect the company
Larger Price – When the store advertise low prices in
the selling page, customers think MNS Garage not
giving them a good value.
TARGET AUDIENCE STUDIES – CAR ENTHUSIASTS
(Malaysia Netizen 23 – 40 years old)
Name : Ayub Bin Shafie
Age : 32
Location : Kuantan, Pahang
Working Status : Automotive Technician at
Merz Auto Garage Sdn Bhd
Experience in Car Accessories :
Experienced in automotive field that has
become a part of his life and has been a
part of Puspakom staff in his career.
Name : Syahmi Haziq
Age : 23
Location : Kemaman, Terengganu
Working Status : Ship Technician at KSB Sdn
Bhd
Experience in Car Accessories :
Newly in car enthusiasts and automotive field
and make over the car.
DATA COLLECTION METHODS

Qualitative Quantitative

Observation Questionnaire

Observation will conduct in social Questionnaire will conduct to see the

media to see the effectiveness of car customer perception about car
part and around stores located in modifying and car accessories
suburban areas
Interview

Interview will conduct to know about

the company with deeper and to
know car enthusiasts how they
modified their cars.
QUESTIONNAIRE EXAMPLE
QUESTIONNAIRE EXAMPLE
THANK YOU
Ahmad Nasruddin Bin Mohd Nadzari

017-9400056

ahmad26nasruddin09@student.usm.my

https://ahmadnasruddn.wixsite.com/ahmadnasruddn