PREPARED BY:

Mohima Chakravorty and Raktim Patowary

 THE
TRADITION OF SERVING FRESH
AND HEALTHY JUICES BEGAN IN 1977.

JUICE JUNCTION WAS FOUNDED BY

RAJSHEKAR SEMITH WHERE HE FIRST
STARTED HIS JUICE SHOP BUSINESS IN
KORAMANGALA, BANGALORE.

IT
IS NOW A LEADING JUICE BAR
CHAIN ACROSS THE STATES.
Our prime focus is mainly on maintaining
hygiene, quality, quantity and variety with
total value for money.

We insist on serving 100% fresh and natural

juices to ensure that our customers are always
healthy and suits all age group.
Mr. Abinash Dutta
Demand Manager, Juice Junction Bangalore
MBA, Tezpur University, Assam
+91-89567-88904
Abinash.agarwal@yahoo.com

Office Address:
Mezanine Floor, Monal Towers
Electronic City, Bangalore.
Pin Code: 560100

Site: www.juicejunction.in
We are planning to set up the franchise at
Duliajan, OIL Market.

The key is to select the land or building that will

be more beneficial to the company in the long
run, taking into consideration the following 10
factors.
 RAW
MATERIALS
COMMUNITY
NEARBY NEARBY
MARKETPLACE

POWER SUPPLY BASIC

INFRASTRUCTURE
10
FACTORS
ECONOMIC
ENVIRONMENTAL POLICY
SAFETY

LABOUR
COMMUNICATION

TRANSPORTATION
Layout of the Shop
 This is a Proprietorship Business.

The juice junction chain that we are setting

up is a part of the Juice Junction of
Bangalore which was first established in
1977 and now the company is gradually
spreading its business across the country.
A small sized unit, at its initial stage which
can be expanded to a medium sized unit
with time.
 The venture will be focused on the
Local Market mainly as it is a new
concept and there are not many
known competitors. This venture can
only expand to national competitions
with time and not international.
 Apples

 Both red and green apples.

 80 calories.
 Apples ripen six to ten times faster at room
temperature than if they were refrigerated.
 In Assam, Apples are largely available.
 Bananas
 Good source of vitamin C,
potassium and dietary fibre.
 No fat, cholesterol or sodium.
 Great for athletic and fitness
activity.
 Available all year-round in Assam.

 Grapes
 First cultivated over 8000 years
ago.
 Highly available in Assam.
 Both black and green grapes will
be available.
 Oranges

 Provides a healthy dose of Vitamin C.

 Helps in cancer prevention, healthy blood
circulation and wound healing.
 Oranges, contain a water-soluble fibre called
pectin. This reduces blood cholesterol levels and
lowers the risk for heart disease.
 After chocolate and vanilla, orange is the world's
favorite flavor.
 In Assam, oranges are largely available.
 Mangoes

 Known as the “King of Fruits”.

 Grown in most tropical places of India.
 An excellent source of vitamin C.
 Supplies some dietary fibre.
 In Assam, both ripe and unripe mangoes are sold.
 This is a seasonal fruit that is available in
summers.
 • Only 2 mixer and juicer grinders will be
required as equipments for the fruits total
1. costing of Rs. 3,000.

• A fridge of Rs. 10,300 is required for storing of

2. the fruits as fruits are perishable in nature.

• An air conditioning for the shop of Rs.40,000

3. will be required.
 ITEMS Rs.
Mango Juice (Plain) Rs. 50
Aam Panna Rs. 80
Mango Juice (Special) Rs. 100
Banana Juice Rs. 50
Orange Juice Rs. 50
Apple Juice Rs. 70
Watermelon Juice Rs. 100
Grape Juice (green) Rs. 70
Grape Juice (black) Rs. 100
Lemon Juice Rs. 50
Pomegranate Juice Rs. 100
 Fruit juices of such kind won’t be kept
prepared as it can go wasted because
people’s choices change from time-to-time.

 As fruits are perishable in nature, they will be

stored in the fridge.

 Fruits won’t be bought in large quantities

because they are perishable in nature.
 At the initial start, only 2 workers will be
employed. They will be employed on the basis of
their previous work experience.

 The payment in order system will be followed.

 At the reception, we will be handling the orders

and accounts of the business.
We will be taking an amount of Rs.2 lakhs
loan from Axis Bank. It is providing us with an
interest of 14% per annum.

3 reasons for choosing a private bank over a

public bank:
 Loans are easier to be obtained.
 Less formalities needed.
 Loan sanction takes only few days.
For monthly project implementation,
AXIS BANK is providing Rs.2,00,000 loan in 14%
interest per annum.
Rs.2,00,000 * 14/100 = Rs.28,000
Loan to be paid in 5 years = 2,00,000/60 = Rs.3,333
(as a Principle amount per month)
Loan to be paid in a year = 28,000/12 = Rs.2,333 (as
an Interest per month)
Therefore, Rs.3,333 + Rs.2,333 = Rs.5,666 per
month.
Sales = Rs.5,000 (per day)
Worker Cost = 166*2 = Rs.332 (per day)
Fruits = Rs.3000
Miscellaneous Charge = Rs.668
Profit = Rs.5000 – (332+3000+668) = Rs.1000
per day
Fruits Rs.3000
Disposable Items (Per Day) Rs. 100
Worker Charge (Per Day) Rs. 332 = 166*2
Electricity Bills (Per Month) Rs. 2000
Rent (Per Month) Rs. 5000
Bank Interest (Per Month) Rs. 5666
Transportation Charge Rs. 200
Returns (Deposit Money) Rs. 50,000
Furniture Parts Rs. 25,000
Wood Rs. 20,000
Salary of Labour (Wages) Rs. 15,000
Electricity Charge Rs. 20,000
Fridge Rs. 10,300
Mixer & Juicer Grinders Rs. 3,000
Air Conditioner Rs. 40,000
Miscelleneous Charge Rs. 16,700
Total Cost Rs. 2,00,000
 Workers 5OOO*2 = Rs. 10,000
per month
General Managers 10,000*2 = Rs. 20,000
per month
Deposit in Bank Rs. 30,000 per month

RAW MATERIALS COST

Banana Rs. 60 per dozen
Apple Rs. 120 per kg
Orange Rs. 100 per kg
Pomegranate Rs. 150 per kg
Mango Rs. 60 per kg (Seasonal)
Grapes (Both Green and Black) Rs. 100 per kg (each – Seasonal)
 STRENGTHS
 Innovative product concepts.
 Franchise system helps in expanding.
 Strong financial resources back up.
 Strong focus on promotion.
 High customer loyalty.
 WEAKNESSES
 For promotional activities the marketing cost
may be too high.
 Sales will drop significantly in winter season.
 The brand is yet to establish itself in the global
markets.

 OPPORTUNITIES
 No strong direct competitors yet.
 Targeting the emerging global market.
(Starbucks, Pulp juice companies)
 More advertisements and marketing through
online media.
 THREATS
 Intense competition will reduce market
share and affect business.
 Increasing costs of raw materials.
 Fluctuating govt policies can adversely
affect operations.
THANK YOU