A project

report on
Colgate vs Pepsodent toothpaste

Name = Aditya Singh

Course = BBA
Faculty Guide Name = Ms. Shweta
Student Roll No. = 1710101113
ID = BB2017115
 INTRODUCTION
of
COLGATE
• Colgate was found in 1806 by a man named William Colgate. At the
time his main goal was to produce starch, soap and candles. This all
started in a small shop that he owned in New York City. Around
1820 as Colgate’s products started to expand, his main products at
the time were soap and starch. In 1857 when William Coalgate
passed away, his shop became Colgate and Company.
• Colgate finally produced toothpaste in a jar in the year of 1873 .
• Colgate and Company has many targets and many different
products for a variety of different ages, The audience that
Colgate is targeting towards men and women ages 18-34 who
is currently married with children, six years old or younger
• Colgate doesn’t only have a great history of how they
started but also great success stories of helping others
throughout the world. It’s amazing how Colgate started over
200 years ago from nothing but starch and soaps to being
the number one best seller for toothpaste.
 INTRODUCTION
of
PEPSODENT
• The Pepsodent Company ofChicago introduced the
Pepsodent toothpaste in the USA in 1915. It was named
Pepsodent as it has Pepsin, a digestive agent used to break
down and digest food deposits on teeth.

• In 1944, Pepsodent was acquired by Unilever and was

followed by increased popularity in UK in the 40`s and 50`s.
• Pepsodent entered India in 1993, with the launch of
Hindustan Unilever.
• In 2003, Pepsodent got acquired by Church and Dwight in
countries like US and Canada but continues to be a part of
the Unilever family in other countries.
 OBJECTIVE OF THE
STUDY
• To know the customer satisfaction level about the
toothpaste.
• To identify the various factor influencing
customer in purchase of the toothpaste .
• To know which brand of toothpaste consumer like
to most prefer.
• To know the advertisement strategy of the
pastes.
 RESEARCH
METHODOLOGY
it may be understood as a science of
studying how research is done
scientifically. In it we study the
various steps that are generally
adopted by the researcher in
studying his research problem along
with the logic behind it.
 RESEARCH DESIGN
• A research design is the set of methods and procedures
used in collection and analyzing measure of the variables
specified in the research problem research.

• The design of a study defines the study type (descriptive,

correlation, semi-experimental, experimental, review, meta-
analytic), research problem, hypotheses, independent and
dependent variables, experimental design, and, if applicable,
data collection methods and a statistical analysis plan.

• A research design is a framework that has been created to

find answers to research questions.

• It is Descriptive study because systematized data

collection has been done to arrive at conclusions that can be
taken for improvement.
DATA PRESENTATION
AND INTERPRETATION
ESTIMATING GENDER STATEMENT OF RESPONDENTS

NO. OF % OF
SEX RESPONDENTS RESPONDENTS

MALE 49 49

FEMALE 51 51

TOTAL 100 100

CHART4.1

INTREPRETATION:

The above table shows respondent on the basis of gender. In that 49% are Male
respondents and 51% are Female.
 ESTIMATING AGE GROUP OF THE RESPONDENT

NO. OF THE % OF THE

AGE RESPONDENTS RESPONDENTS
10-20 30 30
21-30 26 26
31-40 20 20
41&
ABOVE 24 24
TOTAL 100 100
CHART 4.2

INTERPRETATION:

The above table representing the age factor of respondent from which 47% of the
respondents are below 20 years of age group, 25% of the respondents are between
20-30 years, 15% of the respondents of the age group are 31-40, 12% of the
respondents of the age group are 40 & above.
 ESTIMATING MARITAL STATUS OF THE RESPONDENTS

MARITAL NO. OF THE % OF THE

STATUS RESPONDENTS RESPONDENTS
SINGLE 70 70
MARRIED 30 30
TOTAL 100 100

CHART 4.3

INTERPRETATION:

The above table shows the marital status of the Male respondents is 70% and the
female respondents are 30%.
 ESTIMATING EDUCATIONAL BACKGROUND OF THE
RESPONDENTS

EDUCATIONAL NO. OF. % OF THE

STATUS RESPONDENTS RESPONDENTS
SCHOOL 18 18
COLLEGE 40 40
PROFESSIONAL 29 29
OTHERS 13 13
TOTAL 100 100

CHART 4.4

INTERPRETATION:

The above table shows the educational status of the respondents. Majority of the
respondents are 40% are from College. 19% are from professionals and 13% are
from others.
 ESTIMATING MONTHLY STATEMENT OF THE RESPONDENTS

INCOME NO. OF % OF THE

GROUP RESPONDENTS RESPONDENTS
<5000 12 12
5001-10000 31 31
10001-15000 22 22
>15001 35 35
TOTAL 100 100
CHART 4.5
INTERPRETATION:

The above table shows the Income Group of the respondents. It tells that 42% of the
respondents are having monthly income is in between Rs.1,000 - 15,000. 35% of the
respondents are having monthly income are above Rs. 15,000. 21% of the
respondents are having monthly income of Rs. 5,001- 10,000 and the least 12% of
the respondents are below Rs. 5,000.
 ESTIMATING THE MONEY SPENT TO THE PRODUCT BY THE
RESPONDENTS

MONEY NO. OF % OF
SPENT RESPONDENTS RESPONDENTS
Rs. 5-10 4 4
Rs.11-20 15 15
Rs. 21-30 19 19
Rs. 31-40 16 16
RS. 40 &
Above 46 46
TOTAL 100 100
CHART 4.6

INTERPRETATION:

This table signifies that 46% of the respondents are spending to buy the
product for 40 & above, 19% of the respondents are spending for Rs. 21-30,
16% of the respondents are spending for Rs. 31-40, 15% of the respondents are
spending for Rs. 11-20, 4% of respondents are spending for Rs.5-10.
 TABLE4.7

ESTIMATING THE PREVIOUS USAGES MADE BY THE RESPONDENTS

PREVIOUS NO. OF THE % OF THE

PURCHASE RESPONDENTS RESPONDENTS

YES 83 83

NO 17 17

TOTAL 100 100

CHART 4.7

INTERPRETATION:

This table shows the previous usage of the product. It reveals that 83% are saying
yes and 17% are saying No to the previous made by the respondents.
 ESTIMATING HOW LONG THE RESPONDENT IS USING THE PRODUCT

NO. OF THE % OF THE

MONTHS RESPONDENTS RESPONDENTS

1 MONTH 11 11
2-3 MONTHS 10 10
4-6
MONTHS 6 6
1 YEAR 19 19
ABOVE 1
YEAR 54 54
TOTAL 100 100
CHART 4.8

INTERPRETATION:

This table shows that on the basis of how long this product is being used by
the respondents.54% of the respondents are belonging to the category above 1Year;
followed 19% are belong to the 1Year, followed by 11% of the respondents are
belong to the category of 1 Month, and least percentage of 10% are belonging to the
category which lies between 4-6 months.
 ESTIMATING THE BRAND OF COLGATE TOOTHPASTE USED BY THE
RESPONDENTS

NO. OF THE % OF THE

BRAND RESPONDENTS RESPONDENTS
COLGATE DENTAL
CREAM 28 28
COLGATE KIDS 5 5
COLGATE HERBAL 10 10
COLGATE CIBACA 5 5
COLGATE ACTIVE 52 52
TOTAL 100 100

CHART 4.9

INTERPRETATION:

This table shows that the brand of Colgate toothpaste of which the
respondents are using. It reveals that 52% of the respondents are using the Colgate
Active, followed by 28% of the respondents are using Colgate Dental Cream,
followed by 10% of the respondents are using Colgate Herbal, and the least
percentage of 5% are belonging to the categories of Colgate Kids and Colgate
Cibaca.
 RESEARCH FINDINGS
 How much money have you spent to buy the product?

Rs. 5-10 Rs.11-20 Rs.21-30 Rs.31-40 Rs. 40 & Above

 Have you ever used previously Colgate Toothpaste?

Yes No

 How long you are using the product?

1 Month 2-3 Months 4-6 Months 1 Year Above 1 Year

 How many times do you brush your teeth in a day?

Once Twice Thrice

 Is this the same brand of products used by your family?

Yes No
 How many times do you brush your teeth in a day?

Once Twice Thrice

 Which brand of Colgate Toothpaste do you use?

Colgate Dental Cream Colgate Kids

Colgate Herbal Colgate Cibaca Colgate Active

 When purchasing Colgate Toothpaste which influences your decision?

Price Whitens Teeth Familiar Brand Regular

Type

Get instead of Paste Packaging For Sensitive Teeth

Freshens

 Which is the most effective medium for the product?

Advertisement Public Relations Publicity

Personal Selling Internet

 Please rate the following sources of information in terms of importance when
purchasing Colgate Toothpaste?

Particulars Not Important Somewhat Important

Important
In Store Advertisements

Advertisements seen outside

of shops
Memories of the toothpaste
purchase
Information on Packaging

Family or Friends

Professional advice
i.e., Dentist or Doctor
 CONCLUSION
As the study shows that the use of Sales Promotion has increased in marketing field.
Almost all the companies offering similar schemes like Buy One Get One Free and
Price Reductions. As a result now marketers have to find out some innovative ways
of Sales Promotion to differentiate from Competitors. Currently Advertisements and
Public Relations are the most effective medium for the product.

There are various tools and techniques are used for promoting the products in
marketing. Sales Promotional tools are not only used in order to directly generate
sales, but also increase the sales of the products.
 LIMITATIONS
 Focus on brand building ,create unique and relevant proposition to command a

larger market share. This will reduce dependence on the highly regulated trade and

bring down the cost of sales.

 Improve the quality of coca-cola products.

 Decrease the prices of coca-cola products & make preparations of fruit juices.

 Bring awareness among the people & the consumers about recent pesticide

problem in your products.

 Bring awareness among the people & the consumers about your schemes and most

of the consumers are not believing your schemes.

 The advertisements should be simple so that each and every one can understand

easily.

 Avoid unnecessary expenditure on advertisements.

 See that all the products of coca-cola should available at remote places also.
 SUGGESTIONS

• Colgate should focus on young

generation as well as children.
• Pepsodent should also focus on
children as well as young generation
by more advertisement.
THANK YOU