Professional Documents
Culture Documents
Skin&Beyond
Skin&Beyond
Skin&Beyond
BY BEAUTEDERM
STRENGTHS
• SERVES AS CARAGA’S DEPOT
DISTRIBUTOR OF BEAUTEDERM
PRODUCTS;
• ESTABLISHED BRAND AWARENESS
AND CREDIBILITY;
• ACTIVE AND VISIBLE SOCIAL MEDIA
ARM;
• BUSINESS PARTNERSHIP WITH MS
SYLVIA SANCHEZ’ AND RIA ATAYDE
WEAKNESS
• ABSENCE OF COMMUNICATION
STRATEGY, ESPECIALLY ON DIRECT
SELLING AND INTERPERSONAL COMM;
ABSENCE OF MARKETING PLAN
• INABILITY TO REACH OUT TO OTHER
POTENTIAL TARGET MARKETS OF THE
REGION;
• STORE LOCATION AFFECTS BRAND
VISIBILITY AND CUSTOMER TRAFFIC
OPPORTUNITIES
• THE UPSURGE DEVELOPMENT OF
BUTUAN CITY; URBANIZATION AND
EMPLOYMENT OPPORTUNITIES
• DEVELOPMENT OF SHOPPING MALLS
AND DEPARTMENT STORES
THREATS
• COMPETITION WITH OTHER SKINCARE
PRODUCTS
• NATURAL CALAMITY AND DISASTERS
MARKET SEGMENTATION
• PRIMARY (60%) – DISTRIBUTORS AND
RESELLERS
• SECONDARY (30%) – PATRONS AND
CUSTOMERS/USERS
• TERTIARY (10%) – ACCIDENTAL
CUSTOMERS (PERSUADED)
PROPOSED MARKETING
STRATEGIES
• CREATE OR DESIGNATE A BUSINESS
RELATIONS OFFICER THAT WILL
PRIMARILY CONCENTRATE ON
STRATEGIC MARKETING
INTERVENTIONS. HE WILL ALSO :