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com 1
HOW AND WHY INSTAGRAM WILL
OVERTAKE FACEBOOK?
• We all are active on social media networking sites,
either in Facebook or in Instagram or in Snapchat, etc.
All of us prefer to use the social media networking site
that is bug free and user friendly. In this digital era
Social media networks are taking new heights by
creating its popularity among all age groups.

• But in recent years it has been seen that Instagram is

gaining its popularity and now has the highest number
of users in the social media market.

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HAVE YOU EVER THOUGHT WHY IS THIS HAPPENING?
ACCORDING TO THE RESEARCH OF THE DIGITAL MARKETING
COMPANY IN PUNE, IT HAS BEEN STATED SOME OF THE
FOLLOWING REASONS OF INSTAGRAM OVERTAKING FACEBOOK.

 Facebook app is having some problems in operating as a

mobile friendly app.

 The strategy of Facebook to uplift the usage of Instagram.

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Few points that shows that Instagram will
overtake Facebook
■ Instagram is more user friendly than Facebook:
In recent years Facebook lost many of its users, near
about 2.5 million, wherein Instagram gained 200
million users by Dec 2017. This statistic shows how
Instagram has gained popularity among people. This is
because, Instagram is a mobile- friendly app as it is
only available as mobile app.
■ Integration of stories in Instagram is better:
According to the user’s feedback, Instagram offers a
better interface. Where, in case of Facebook the co-
ordination of News Feed and Stories is way annoying.

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 ■ Instagram is business friendly:
Instagram is now the trending place to promote your
business. If you want to promote your startup then
Instagram is the best place. Now, Instagram has a feature
of on- page payment which allows the user to visit the
desired website without leaving the Instagram page. To
know more about the business features of Instagram you
may avail social media marketing services in Pune or visit
our website Digitizebrand.com
■ Instagram is more engaging:
Facebook is known as an old used app, where Instagram
came in the year of 2006. The users of Instagram are
interactive than the users of Facebook as Instagram
sho3ws the ad and feeds according to your liking and
need. But Facebook displays some the news feed that
are offending even.

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■ In- built messaging facility:
To have a conversation in Facebook you need to
download the messenger app but in case of
Instagram, you don’t need to download a separate
app for having a conversation with your friends and
relatives.
■ Instagram is a trend for the youngsters:
With the varied and attractive types of photo filters
and good video quality youngsters are attracted
towards Instagram. Youngsters are more active on
Instagram account than in Facebook. Some have
already dropped using the Facebook account.

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We all have seen in the above points how the
SEO of Instagram is better than Facebook.
According to many of the social media
services in Pune.
It has been found that Instagram displays
more relevant ads and feeds with respect to
the need of their target audience.

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Website: www.digitizebrand.com 8