Submitted to : Department of Fashion Management Studies, NIFT Kolkata

Under the guidance of Ms. Bharti Moitra

Submitted by : Anshika (roll no. 1)

Dharini Periwal (roll no. 6)
Harshita Takkar (roll no. 9)
Vrinda Baweja (roll no. 33)
 Objective :
A) To Study The Social Media Marketing Strategies Of Fabindia

B) To Do An In Depth Study Of Rajasthali, Rajasthan Emporium @

Dakhinapan
 INTRODUCTION
• Fab India is an Indian retail chain of clothing and home frunishing. The products of Fab India
are handmade by rural Indian crafts men and women. The technique used for production is
traditional and products are hand-made.
• Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby
creating a base for skilled, sustainable rural employment, and preserving India's traditional
handicrafts in the process
• Fab India became India’s largest retail apparel brand with an annual sale of more than INR
1000 crore in 2015 which was significantly higher than Zara and Levi’s India.
Elements Of Social Media Marketing
Fabindias’s Social Media Presence
FACT