Demand Side

Flipkart will be covering various verticals with partner companies’ apps.

All these applications will fall under the Flipkart umbrella.
All the applications will be linked with each other to provide a seamless and holistic user experience.

Flipkart will be covering 4 verticals. The details are shows below:

Vertical Partner Firm Application
Shopping - Flipkart
Payment/Wallet service - PhonePe
Entertainment Star India Hotstar
Hospitality GoIbibo GoIbibo

Metrics for Payment Metrics for Entertainment Metrics for Hospitality

vertical: vertical: vertical:
• Number of transactions • Number of active users • Number of bookings per
per day per month user per month
• Average size of • Average duration of • Average size of bookings
transactions content consumed
 Timeline

Payment Integration Entertainment Integration Hospitality sector

0–6 10 – 20 08 – 15
months months months

Target will to be to Capturing the active In this timeline target to

acquire the 20 mn users number of users per maximize number of
On Flipkart payment month Flipkart to bookings per user per
vertical. partner with platforms. month by partnering
with aggregators in
hospitality.
 Supply Side

Flipkart will be covering 4 verticals. The details are shows below:

Vertical Partner Firm
Shopping -
Payment/Wallet service -
Entertainment Star India
Hospitality GoIbibo
Metrics for Entertainment Metrics for Hospitality
Metrics for Payment
vertical: vertical:
vertical:
• Number of • Number of listings
• Number of prospective
entertainment programs published per user per
sellers/active partners
offered month
• Customer acquisition of
• Bifurcation of the • Number of suppliers on
the partner firm
international and the hospitality platform
• First time users and
domestic programs
users migrating from
offered and their timings
other platforms
 Timeline

Payment Integration Entertainment Integration Hospitality sector integration

0–7 5-11 08 – 20
months months months

Flipkart’s integration Flipkart will bring Flipkart will be

with PhonePe to onboard platforms like partnering aggregators
provide seamless Hotstar and ALTBalaji, in hospitality sector
payment system for keeping in mind the such as goibibo. This
shopping. PhonePe will domestic and will be linked with
also keep on integrating international segment PhonePe and other
additional features of the market features.