Group 9 - Section D - Tony at Zappos

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Group 9

Santosh Mishra (10228)


Shweta Kumari (10232)
Srishti Singh (10236)
Tanay Loya (10240)
Chirag Ved (10244)
Timeline
2015- March- Company
wide mail of removal of
all previous titles and all
2009- Zappos acquired by people managers by may
Amazon at $ 1.2 billion 1st

2013- Zappos to adopt a


new organizational form
known as holocracy

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Main Problem

After the implementation of the Holocracy principle around 14% people left the company out of 1443

20% of the 210 persons leaving are from the technology background

Threat to the timely completion of the “Super Cloud” project mandatory for Amazon Platform

Substantial scrutiny after the sudden move to holocracy principle

Transition was not fast enough

Focus on profitabilit
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Company Culture
Dynamic organizational culture

Fortune’s best places to work

Customer centric strategy on “WOWing customer”

Favoured work life balance

Brand and culture are two sides of same coin

Open culture for visitors to visit 16 time a week

Tony’s book “ Delivering Happiness” was NYT best seller for 27 weeks 4
Customer Centric Vendor Management
Approach Strategy
Free next day delivery for the repeat Calls answered on single day
customers

Diverged from industry norms


365- days free return policy

Golf play every Friday


Creating customer loyalty through the
WOW experience Zappos employee to receive them at airport
Developing personal emotional when they visit
connections over upsaling in Extranet to have complete visibility on sales
conversations
and merchandising metrics
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Recruitment process

Creative task with two rounds of interview

First step to be call centre reps

Only people who believe in Long term vision

Entry level could become Senior manager in 5-7 years

Summer internship to college and school students

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Holocracy
Flexible self-governing structure

Structure based on project and tasks rather than the hierarchy

Full use of skills, collaborate effectively and elimination of bureaucracy and bottlenecks

Zappos to function like a city

3 years long term plan

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Structure and Challenges
Divisions

Lead Link – Mentors-


Compensation
Guiding the Employee growth
appraisers- Salary
specific works and development

Challenges
Own research about salaries
With great freedom comes great responsibility
No longer throw problems at others
Skill set upgradation
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Cultural Profile
Organization Focused on Organization Feels like Total
Collaboration and Mutual A big Family - 5 Caring -10
trust - 5
Compassion and tolerance -4 An idealistic community or Purpose- 9
cause-5
Exploration and creativity- 5 A dynamic Project- 5 Learning - 10
Fun and Excitement -5 A celebration- 5 Enjoyment - 10
Achievement and winning - 3 A meritocracy- 3 Results - 6
Strength and Boldness-3 Competitive arena-3 Authority-6
Planning and Caution -3 A meticulously planned Safety -5
execution -2
Structure and Stability -3 A smooth running machine-2 Order -5 9
Recommendations
To provide WOW service, it’s important that every employee understands our customers’ needs, and has the ability
to improve the customer experience whenever possible.

Keep Focus on the customer service

Holocracy to be implemented but skillset need to be improved

Keep maintaining the culture for employees and vendors

Improve the process to improv the financials


People understand exactly what is expected of them and then have the ability to do what they think is best to
get that done
You get faster and more creative decisions that improve customer satisfaction.

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Thank you

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