NTCC PRESENTATION

STRATEGIC & COMPETITIVE ASSESSMENT OF BRAND LOOZ OF INTAS

PHARMMACEUTICALS

Made by-
Akshay Agarwal
MBA-BUSINESS ANALYTICS
OBJECTIVE

• To Find out the information of Intas Pharma

• To find out the information of their product LOOZ
• To find out the regional sales of LOOZ
• To find out the sales Structure of Arron Division
• To find out Doctor Coverage for LOOZ
• To find out how much money they spend on brending of LOOZ
•
ABOUT

• The pharmaceutical industry discovers, develops, produces, and markets drugs or

pharmaceutical drugs for use as medications to be administered to patients, with the aim to
cure them, vaccinate them, or alleviate the symptoms
• Cognitrex Consultants Private limited is focused mainly on serving the complete needs along
with the complete process of the business mainly of the healthcare, related segment health
care and Pharma segment.
• Intas is a leading, vertically integrated global pharmaceutical formulation development,
manufacturing and marketing company headquartered in India.
• The medication is used for the treatment of chronic constipation
RESEARCH METHODOLOGY

• The both directional (top-down and bottom-up) approach

• primary research
• secondary research
ANALYSIS
 ANALYSIS

• Intas Pharma provides a margin of 10-12% to the distributors

• Sun Pharma provides a margin of 20-22% on the MRP to the retailers
Category No. of Doctors No. of visit/month
•
Class 1
30 3
Class 2 40 2

Class 3 80 1

Domestic manufacturing

Central Warehouse/ Distribution Centers

CFAS (10)
Distributors/ Stockists (1700)
Hospitals/ Institutions/ Nursing homes
LIMITATION

• First limitation is we don’t know how much information is correct

• We don’t know that the site of the Intas Pharma are updated or not
• The contacted person know all information or not
• We don’t know that the person will give information or not
• Finding contact details of higher authority was very difficult
• After getting all the information very hard to analyse if information collected are different
with large gap
•
CONCLUSION

• From This study we come to know that Intas Pharma Growing Year by Year
• Their regional Sales of Looz is Maximum is in North
• Their total expenditure For branding of LOOZ is 8.5Cr
• Intas Pharma provides a margin of 10-12% to the distributors
• North Eastern India Gives the Maximum Sales i.e 44%
•