Environmental Analysis

Economic State Legal State Ecological State Political State

Robust economic growth Legal regulations have Ethical way of production More stable political
heightens purchase power become more relaxed benefits our brand image climate after last election

More open economic New regulations in favor Less blizzards and overall More public funding and
policies facilitates imports of sustainable innovations milder climate in past years grants came in for our sector

Tax reform more beneficial New employment law more Green initiatives bring our Strong support for research
to our kind of business size beneficial to our business brand to public limelight and development from govt.
 Segmenting-Targeting-Positioning (STP)

Determination of segmentation
1 variables and market segmentation

Development of segment
2 profile resulted from last step

Assessment of attractiveness
3 of each of the segments

4 Selection of target segments

Development of possible
5 positioning concepts

Selection and communication

6 of positioning concepts

Market Segmentation Target Market Determination Positioning

 Our Market Base & Customers

5M
We currently limit our Total Available Market to the
Total Available Market Greater Los Angeles area, as we’re testing newly
rebranded products and prefer to start at our HQ.

90K
With our sales and marketing channel, we have
Serviceable Available Market historically been able to reach ninety thousand
people about our products in available market.

30K
Of those reached, about thirty thousand would be
Target Market our most likely buyers according to our analysis of
this particular demographic (more details later).

5K
As it is, we currently have five thousand active
Users users of our product. We hope to triple this number
in the upcoming year with our marketing efforts.
 Target Market Segmentation

From mid-20s to mid-40s, evenly Selective and wary to try new

male and female, middle to upper brands but satisfaction lead to
middle class income level, single. loyalty and frequent usage.

Geographic Psychographic

Demographic Behavioral

Urban regions in the Greater Los Angeles Day-to-day routines mostly driven
area, with a population of five million by career demands. Open minded
and a year long arid and warm climate. and crave new technology.
 Market Analysis – Strengths & Weaknesses Profile
Evaluation
Critical Resources (performance potential)
Insufficient Moderate Excellent

Product line X

Sales market (market share)

Marketing concept

Finance situation

Research & Development

Production

Accommodation of raw materials and energy

Location

Cost situation, differentiation

Quality of management

Leading systems

Potential increase of productivity

Our Company Strongest Competitor

 Our Marketing Mix
P romotion
Sales promotion and giveaways
Online and social advertising
Public relations and paid socials
Direct marketing in tangible forms
Market coverage in urban areas
Brick and mortar and popups
Limited inventory at retail locations
Local warehouse for dispatching
P lace
P roduct
Emphasis on longevity and quality
Brand focuses on eco-friendliness
Superior post-purchase experiences
Promises risk-free warranty program
Focus on mentality not affordability
Allows payments in installments
Education support and discounts
Donation of % proceeds to charity
P rice
 Our Product Mix

Product Six Product One

You can insert more description about this 1 You can insert more description about this
key product here, such as what it is, how it key product here, such as what it is, how it
fits into our overall offering, and its values. fits into our overall offering, and its values.

6 2
Product Five Product Two

You can insert more description about this You can insert more description about this
key product here, such as what it is, how it key product here, such as what it is, how it
fits into our overall offering, and its values. fits into our overall offering, and its values.

5 3

Product Four Product Three

You can insert more description about this 4 You can insert more description about this
key product here, such as what it is, how it key product here, such as what it is, how it
fits into our overall offering, and its values. fits into our overall offering, and its values.
 Marketing KPI Dashboard

ROI Per Marketing Channel Daily Marketing Spend in Last 30 Days

$180
$4,216 160
$160
Investment 150 150 150
140 140 140 140 140
$140
65% 65% 130 130 130 130 130

Display 120 120 120 120

Paid $120
110 110 110 110 110 110
100 100 100 100 100 100
$100

$15,587 $80
Revenue
$60

$40
60% 85%
Organic Referral
107% $20

ROI $0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

QoQ Growth QoQ Growth of

Time Period Revenue Market Share Market Lead Share Relative Market Share
of Revenue Relative Market Share

Q4 $111.4K -22.4% 11.1% 76.8% 65.8% 43.71%

Q3 $158.4K 32.8% 43.6% 32.8% 88.8% 46.98%

Q2 $145.24K -6.2% 12.7% 12.5% 37.8% 5.78%

Q1 $333.4K -5.1% 73.7% 44.0% 47.3% 8.54%

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