KOMUNIKASI BISNIS

DOSEN :
DR. HJ. NETTY MERDIATY, SE., MM

KELOMPOK VII
DISUSUN OLEH :
DANNY S. PENGEMANAN (18012006)
MUHAMMAD FAISAL (18012013)
UPI PURNAMASARI (18012022)
COMPLETING
REPORTS AND
PROPOSAL
Guy Kawasaki, one of the founders of the venture capital firm Garage
Technology Ventures,

advises entrepreneurs to craft concise, compelling summaries of their

businesses before pitching their ideas to investors.
Revising Reports and Proposals

 Formal reports have a higher degree of polish and production quality, and they often
contain elements not found in informal reports.
 Revising for clarity and conciseness is especially important for online reports because
reading online can be difficult.
 the process of writing a report or proposal doesn’t end with a first draft :
 4 tasks : revising, producing, proofreading, and distributing
Producing Formal Reports
PREFATORY PARTS

 Formal reports can contain a variety of prefatory parts, from a cover page to a synopsis or
executive summary.
 Cover
Covers are typically labeled with the report title, the writer’s name (optional), and the
submission date (also optional). Think carefully about the title. You want it to be concise and
compelling while still communicating the essence of the subject matter.
 Title Fly and Title Page
The title fly is a single sheet of paper with only the title of the report on it. It adds a touch of
formality, but it isn’t really necessary, and it consumes additional paper.
The title page includes four blocks of information: (1) the title of the report; (2) the name,
title, and address of the person, group, or organization that authorized the report (if anyone);
(3) the name, title, and address of the person, group, or organization that prepared the
report; and (4) the date on which the report was submitted.
PREFATORY PARTS

 A letter of authorization and Letter of Acceptance is a document that instructs you

to produce a report; a letter of acceptance is your written agreement to produce the
report
 Letter of Transmittal A letter or memo of transmittal introduces your report to your
audience. If you don’t include a synopsis, you can summarize the report’s content in
your letter of transmittal.
 Table of Contents To save time and reduce errors, use the table of contents generator
in your word-processing soft ware.
 List of Illustrations if you have more than a handful of illustrations in your report, or if
you want to call a ttention to them, include a list of illustrations after the table of
contents.
 Synopsis or Executive Summary A synopsis is a brief preview of the most important
points in your report.
TEXT OF THE REPORT

 Introduction. A good introduction prepares your readers to follow and comprehend

the information that follows. It invites audience members to continue reading by telling
them what the report is about, why they should be concerned, and how the report is
organized.
 Body. This section contains information that supports your conclusions and
recommendations as well as your analysis, logic, and interpretation of the information.
 Close. The close of your report should summarize your main ideas, highlight your
conclusions or recommendations (if any), and list any courses of action that you
expect readers to take or that you will be taking yourself.
SUPPLEMENTARY PARTS

 Appendixes Use an appendix for materials that are too lengthy or detailed for the
body or not directly relevant to all audience members
 Bibliography . A bibliography fulfi lls your ethical obligation to credit your sources,
and it allows readers to consult those sources for more informationClose.
 Index If your report is lengthy, an index can help readers locate specific topics
quickly.
Preparing Reports and Oral Presentations
Memorandum
Content and List of Illustrations
Executive Summary
Content
THANKS FOR ATTENTION