Planning A Business

1. Key Stake Holders

 Owners (Spread of ownership: stock/share &
stockholders/shareholders)
 Creditors
 Employees (What is the job of a manager?)
 Suppliers
 Customers
2. Creating a Business Idea:
I. Identify a Competitive Advantage
II. Differentiate the Product
III. Determine the Necessary Resources
IV. Assess the Feasibility of the Idea
Planning A Business
 Impact of Technology on the Creation of
Businesses (What’s the definition of
technology by the author?)

 Information technology

 E-Business or E-Commerce
Key Functions of a Business
 Management
 Marketing
 Finance
 Accounting
 Information Systems
 Interaction among Business Functions (See Exhibit 1.4,
page 14)
 Business decisions (How many classification?) (See
Exhibit 1.3, page 14)
 How Some Business Functions Enhance Decision
Making (See pg 14)

(What’s the definition according to the book? What’s yours?)

Developing the Business Plan 1
 Assessment of the Business
Environment
 economic
 industry
 global
 Management Plan
 Organizational Structure
 Production
 Human Resources
Developing the Business Plan 2
 Marketing Plan
 Target Market
 Product Characteristics
 Pricing
 Distribution
 Promotion
 Financial Plan
 Financing (What must one focus on?)
 Feasibility (What must one focus on?)
 Summary of a Business Plan (See Exhibit 1.5,
page 18)
 Assessing a Business Plan (Read page 20)
Assignment
Choose a business that you would like to start someday or
a business that you are doing now.

Write a complete business plan with all the sub-plans within

the business plan.

You can refer to the text book at page 18, Exhibit 1.5 for
style, format and other information

Remember to always contact me: phone, s.m.s. or email, if

you have any problems with the assignment

(You must submit your assignment by the 11th week of

meeting before the end-term test) (Failing to do so will
result in you getting no marks in your assignment)