COFFEELUX

Coffee Soap
“Apenas esfregue”
Brazil
Problem:

Due to their climate, there are types of soap that do not actually work with their skins they
experience skin itch, irritations and the main issue is, it dries their skin and some product gives them
a hot sensation when applied on skin.
Solution:

We come up a a product that will probably provide them a natural care for their skins because of
the ingredients that we used for the soap are all naturals and we guaranteed a safer and effective
type of product that whenever it is being used it will give a good and natural fragrance of coffee and
mild action on skin.
Unique Value Proposition:

This has a natural effect when applied on skin because the major portions of our ingredients are all
natural and Non-GMO products. We guarantee a safer version of coffee soap that has a natural
content so the effectivity of our product will be safer compared with other brands.
Customer Segments:

Adult (Highschool-College)

Having a Problem with maintaining the skin care of such soaps.

Channels:
Pamphlets

Social Media

News paper

Friends
Cost Structure:
Startup Cost PHP

Office Supplies 1000

Store Equipments 30000

Air Conditioners 30000

Furnitures and Fixtures 20000

Electricity Equipments 5000

Renovations 15000

Total: 101000
 Cost Structure:
MONTHLY FIXED PHP Salary per No. of
COST employee employees
Salary ₱64,440 ₱16,110.00 4

Rent ₱20,000.00

Electricity & Water ₱10,000.00

Internet ₱1,000.00

Advertising ₱15,000.00

Delivery & Shipping 50,000.00

Total 160,440
 Cost Structure:

REVENUES (for 30 days)

Number of customer 10000

Units per purchased 1

Price per unit (PHP) 250

Purchase frequency 1

Total sales in units 1000

Total sales revenue (PHP) 2500000

Cost Structure:

SUMMARY

Sales ₱2,500,000

Profit ₱2,238,560

Breakeven ₱ 250

Payback period(months) 0.06955307

Contribution ₱130.15
Revenue Streams:

Cost Plus Pricing Strategy

-250Php

-R$ 18.53
Key Metrics

SALES REVENUE
GROSS MARGIN
Unfair Advantage:

This contains almost 80% of natural ingredients unlike in other brands they use a chemical substances as a
substitute for the other ingredients such as for fragrances and oils, they tend to use the substitution product
aside of it is cheaper yet it is easy to find. We ensure that our product will sustain an effective type of coffee
soap because if it's natural and non toxic ingredients.