DIGITAL MARKETING PROPOSAL

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"Thank you for believing in us and for giving us a chance to
present the first level opportunity proposal for your
business”
We have presented the most important discussion points in this proposal. For further
queries, please let us know and we will provide the details during the call.
 How we structured this presentation

1. Summary – Synopsis of the presentation

2. Campaign Ideas

3. Top Goals

4. Recommended Marketing Channels & Details

5. How to move ahead & details

 What is found after Audience Segmentation?

Target Audience can fall under two groups namely, Group 1 & Group 2

Our Recommended Channels for Increase in Visibility are :

• Paid Medium : PPC Advertising – To reach people on Group 1 & 2
• Owned Medium : Search Engine Optimization – To reach people 1
• Owned Medium : Integrated Social Media – To reach people on Group 1
• Earned Medium : Frequent Press Releases and Innovative Ad Campaigns
can leverage this medium, which pays high dividend but needs huge time
and investment
Social Media plays important role in terms of visibility. Since everyone loves to
share and comment on good images, this behavior can be leveraged to align
with our business goals.
 USING USP IN MARKETING

1. Geoxis Unique Selling Point (USP) will be around Creativity who are interested in

luxury.

2. Our initial marketing campaigns will be focused towards this Unique Selling

Point(USP).

Why people should prefer Geoxis?

The answers to the above question, gives the unique difference of our services to our

customers. And this is where our initial marketing campaigns will be focused on.
 USING SOCIAL MEDIA CAMPAIGNS

1. Why You Need to Own a Home? - A Promotion helps in getting people who

have own homes as well as he needs to own a home. These people have a higher

probability to get converted.

Innovative
User started ideas can be
We get their
using the showcased in
Email Address
Facebook App our Facebook
Page
 USING SOCIAL MEDIA CAMPAIGNS

2. Show how you can support Kolkata ISL Football Team - This is

a Viral Campaign used only during major local events like during IPL seasons. Helps

attracts large number of demographic audience to increase the visibility.

Kolkata has huge football fan base and soon ISL Football will start. This
campaign is focused on how they can support the team “Atlético de
Kolkata” – an Indian Professional Football Team – The outcome of the
campaign is great virality
 How Audience can be targeted?

How finely we target audiences for our customers?

• Men/Women above 35+ years of age

• Speaks Bengali and who likes Startup funding and interested in Investing

• Who are reading Luxury art related content and resides in Kolkata

• Who are attending art related exhibitions and lives in India

• And people who liked your Competitor’s Facebook Page 

 YOUR RIVAL COMPETITORS

What We see from Traffic Engagement Analysis is the Bounce Rate is too low
for your website, which is a good sign for engagement with audience. With
Small Push in Digital Marketing we guide you to the next level of the business.
Brief Competitor Analysis is attached in upcoming pages
 SUMMARY

After analysis of your business, we suggest:

Social
• Few changes needed on the websites to make media

it search engine friendly

• Integration of Social Media Channels

Sub
Mobile Website sites
seamlessly like adding sharing buttons on

mouse-hovering with images itself.

Third
party
sites
 OUR PURPOSE FOR YOUR BUSINESS

Be your Digital
1. Marketing
Companion

Validate your
2. Business Idea

Create an
3. Experimental
Plan of Action
 BUSINESS GOALS (according to us)

TOP GOALS

Increasing
Visibility Acquiring Quality Keeping Customers
Creating Social Buzz
Visitors more engaging

We understand the business first, analyze it and then we suggest the

Geoxis as it is the key to Success.
 Our Steps To Reach SUCCESS
Phase by Phase plan:

Phase III
Aggressive
More leads
& Branding

Phase II
Channel Based Marketing
SEO, PPC, Social media,
Email
Marketing(Integrated way)
Phase I
Phase –I Basic Set Up for Channels
Growth & Improving Trust
Website restructuring, tracking, content,
presence, integration 1 Dec
 What we will do:

Create
Excitement

Increase Increase Visibility

Engagement Exponentially

Draw more traffic

to the website
 STRATEGY

Our activities to reach

"SUCCESS" :
LEVELS

TG – Target Audience
 MARKET ANALYSIS

Market Analysis
 WEB MARKET

There are 2 types of markets available:

For this project, both markets are high, search market is always more expensive compare to
“TG on web”. This products can be pushed for impulse buying, so we will target both to
reduce cost.
 Organic Search market available in INDIA

A high search market is

available which is
moderately competitive
as well. So, we lots of
opportunities

We work in a different way when it comes to ranking. We select keyword groups and
keep progressing. We are one of the pioneers in keyword analysis. We will be doing
a detailed keyword analysis in discussion with client's team.
 Recommended Channels
&
How will it help to build trust within your
targeted consumers:

STRATEGIES AND APPROACH

 Channels

Different marketing channels:

 RECOMMENDED MARKETING CHANNELS

•We will optimize your website to make it more marketing ready which will result in more
visitors and sales as of now.
SEO • 72 parameter Check-list implementation
• Improving keywords to better position in SERPs

• We do all 3 levels of ads, search, display (contextual) and profile targeting.

AGGRESSIVE PPC • Advertising in Google.com, Advertising in other websites Interest Based Targeting can
help reach maximum service awareness (Remarketing will be added to all campaigns)

• Facebook plays important role in targeting our Audience. For Viral reach and repetitive
INTEGRATED interactions. We will run ad campaign here
• We will work on your FB page to share information and interact with Target Audience.
SMO We will also work on your Twitter page and LinkedIn page for Engagement.

EMAIL • With list of existing customers’ and new customers’ email address, we can target them
easily
MARKETING • Making them to know, we are the thought leaders in our sector

• Targeting visitors who visited our website before

RE-MARKETING • Must to create Brand Recall & Can be achieved through Google & Facebook Advertising
Platform
 SEARCH ENGINE OPTIMIZATION

ACTIVITIES
Get the basics of SEO done and invest on right keyword groups, do a competitor analysis to
see how difficult it will be to penetrate the market. Build a strategy for short term and
long term. Main SEO activities are:
• Keyword analysis and selecting right to get the target audience right in the landing
page
• Make website SEO friendly (We do a 24 parameter check and implementation)
• Adding content to win the target keyword group
• Adding links using competitors common links and innovations
• Adding right signals like improving bounce rate, pages per view, social engagement
etc.
 AGGRESSIVE PPC (Google Ads)

ACTIVITIES
Paid Ads: There are 3 types of paid ads possible, we do all 3 to see the best returns.
Products/services which are more impulse buying, profile and contextual targeting works
great.

Target Group

Contextual
Search Intent Profile Targeting
Targeting

Also we will look at innovative ads to enter market at lower cost like mobile ads for apps etc.
 AGGRESSIVE PPC (Google Ads)

ACTIVITIES

• Paid Ads on search engine for different search queries (along with landing pages
for better conversions). This is to target the people who are searching for similar
programs.

• Contextual ads - Paid Ads on different websites. When people are reading
some relevant websites, we can target them.

• Paid Ads on social media and other profile targeting websites. Where we target
people based on their profile.
 Aggressive Approach for PPC (Google ads)

What We do

• Keyword research/mining
• Historical campaign analysis
• Campaign/account restructure (if necessary)
• New campaign/ad group structure design Iterative ad testing and campaign
optimization
• Ongoing campaign analysis to determine what’s working/what to cut,
demographic profiles and day parting/geo parting
• Creative (image+copy)
• Retargeting (banner + FBX)
• Competitor research
• Ongoing A/B testing of ads/creative
• Landing page consultation
 FACEBOOK & EMAIL MARKETING

• Keeping the customers engaging in social media plays a vital role in Brand
Building & Brand Recall

• With Facebook Ad Platforms, namely Facebook Marketplace and Facebook

Exchange, we can target specific people easily.

• With customized Facebook Applications, we can keep our users more

engaging within our page, which enhances our common goal, Brand
Awareness
 TARGETING WITH EMAILS – IN FACEBOOK

List of
Reach those
emails/mobile
Create with highly
numbers/people
Segmented personalized ads
who used
Audience within Facebook
Mobile
through which makes
Application,
Facebook Brand Recall
Facebook Login
stronger
and much more
 An Agency can guide you to digital success
with right mix, lets discuss more.

Client Success Team:

Subhanshu Ranjan Maurya

Ph.: +91 9170062295
Email: help@geoxis.in
Website: www.geoxis.co