PREAMBLE

WE BELIEVE
2007 Broadcast Code
THAT broadcasting in the Philippines should reflect the
hopes and dreams of a freedom loving people;
of the Philippines
THAT broadcasting is a powerful medium in shaping
our country's cultural, social and economic growth and
development; Preamble
THAT broadcasting, because of its immediate and
Articles
lasting impact on the public, demands of its 1-10
practitioners a high sense of responsibility, morality,
fairness and honesty at all times.
THAT broadcasting has an obligation to uphold the
 ARTICLE 1: NEWS AND PUBLIC AFFAIRS
SEC 1. Objective SEC 7. Unconventional
News Gathering and
SEC 2. News Schedule Reporting
SEC 3. Fairness and SEC 8. News Production
Objectivity Aids and Techniques
SEC 4. News Sources SEC 9. Sensationalism
SEC 5. Unconfirmed SEC 10. Station Editorials
Reports SEC 11. Advertisements in
SEC 6. News Interviews the News
 ARTICLE 2: ANALYSIS AND COMMENTARIES

SEC 1. airing of programs

SEC 2. handling
SEC 3. aim to enlighten
SEC 4. strive to elicit views
SEC 5. contracted time
SEC 6. fair presentation
SEC 7. bias and prejudice
 ARTICLE 3: COVERAGE INVOLVING
CHILDREN
SEC 1. right to privacy
SEC 2. ambush interviews
SEC 3. protection from further distress
SEC 4. recalling trauma
SEC 5. compliance
 ARTICLE 4: PERSONAL ATTACKS

SEC 1. definition and prohibition

SEC 2. intention
SEC 3. against fellow broadcasters
SEC 4. opportunity to reply
 ARTICLE 5: CORRECTING MISTAKES

“When a mistake has been broadcast, it must

be acknowledged and rectified as soon as
possible by stating the mistake and making
the correction.”
 ARTICLE 6: CRIME AND CRISIS SITUATIONS
SEC 1. coverage
SEC 2. shock and pain to families
SEC 3. identity of victims
SEC 4. support to perpetrator
SEC 5. SOPs
SEC 6. undue shame
 ARTICLE 7: INDIVIDUAL RIGHTS
SEC 1. right to privacy SEC 5. demeanin
SEC 2. sensitivity material

SEC 3. right to be SEC 6. commission of

presumed innocent violence

SEC 4. disclosing SEC 7. airing of

identities interviews
 ARTICLE 8: POLITICAL PROPAGANDA

SEC 1. access to airtime

SEC 2. favor and opposition
SEC 3. airtime and rates
SEC 4. involvement of employee
SEC 5. paid for by
SEC 6. subjection to Laws
 ARTICLE 9: PUBLIC COMPLAINTS AND
GRIEVANCES

SEC 1. public interest

SEC 2. verified identity
SEC 3. opportunity to reply
 ARTICLE 10: PERSONAL CALLS OR
MESSAGES
SEC 1. guide in manner
SEC 2. screening
SEC 3. anonymous calls
SEC 4. unidentified source
SEC 5. public service messages
2007 Broadcast Code of the Philippines

EXAMPLE VIOLATION
 RANADA, P.M.
v. NIETO, RJ &
ALIW BROADCASTING
CORPORATION
Nieto: Pero sir kahit isang hollow
block magbalibag naman kayo sir
para ano lang pakagat lang
ganoon ((laughs)
Sec. Roque: Pero dapat pipiliin din
ang target.
Nieto: Kasi ako po, si Pia na lang
po. Si Pia Ranada sir...
S.A. CASE NO. 2017-01-11
 THANK YOU
REPORTERS:
GROUP 1
Almonte, Marlo Casa, Keren Kazia
Arellano, Romnick Fiedacan, Joy
Generoso, Fitzgerald Labay, Rodelyn
Recinto, Randel
Valle, Ernesto