Plate

Pal
Mary Kenney: kenney.167
Karla Levering: levering.35
Meredith Brauns: Conn.137
Kaitlin Dinkelacker: Dinkelacker.4
Liz Dion: Dion.19
Sage Baker: Baker.2706
Andrew Langner: Langner.7
The Need
The problem:

- Consumers are unaware of what they are eating and their health is suffering.
- Nutritional content is hard to determine and track.
- Existing solutions are tedious, time-consuming, and not accurate.

Market size: MASSIVE

Market ID and Customer Segments: Anyone desiring to track nutritional intake

- Bariatric, geriatric, food allergies, diabetes, heart disease, autism, mental health

Current solutions & limitations: Inadequate, incorrect, tedious, social stigma

- Existing food tracking apps

- Manual tracking
- Guesswork
Current Solution
● Complicated, time consuming, exhausting, imprecise
● Deters users

My Fitness Pal Noom

Our Solution
Solution: Mobile app that streamlines
the nutrition tracking process!
Features:
● Identify calories, macronutrients,
and micronutrients of a plate of
food.
● Track food over the course of each
day.
● Create customizable diet goals by
the app or individually upload goals
by the consumer or consumer’s
dietician.
How it Works
Step 1: Try adding some Vitamin
Download Plate Pal C to your day. Foods
include: broccoli, kale,
to your iOS or Android
cantaloupe, kiwi, orange,
device.
and strawberries. Tap
here for more options!

Step 2: This item is high in

Take a picture of what Carbohydrates
you’re about to eat. (24% of your daily
value)!
Business Model
Customers: Any person who wants or needs
to understand and track their food intake.

Where can you find it?: The application

store on any smartphone.

How will it make money?: There will be two

different versions, free and premium!
 Future Direction
Conceptual Potential Business Partners
Stage of
Development

Primary Entrepreneurs:
Karla Levering, Meredith Brauns,
MyFitnessPal App Logo Lori Greiner from Shark Tank
Liz Dion, Kaitlin Dinkelacker, Mary Kenney,
Sage Baker, Andrew Langner

Revenue: Transactional Revenue Model

Progress: Executive team established and
business model put into place.
Future milestones: User interface design, WillowTree: App Development Google Assistant
High-level technical design Company
Our Proposal
Technology Development (ability to scan food with
camera and analyze nutritional contents)- $700,000
needed

App Development (create a user-friendly interface for

customers of all generations)- $50,000 needed

Dieticians on staff (to keep app relevant with the most

up to date nutritional research)- $65,000/year

Food database: seek out potential partnerships with

companies with previously developed food databases
and consumers- MyFitnessPal, WW, Google
Questions?
References
1. https://www.weightwatchers.com/us/
2. https://www.healthline.com/nutrition/5-best-calorie-counters#section1
3. https://www.thecut.com/2015/04/why-people-ditch-food-journal-apps.html