Introduction

Um e Laila
Amna saleem
Rida noor
Sumiya
Mehwish
Introduction

 Telenor Group was a Norwegian multi-national corporation (MNC). Founded in

1855 as a provider of telegraph services
 expanded into fixed-line telephony and later became a provider of the
cutting-edge telecommunications technologies
 the Telenor Group’s international coverage expanded from Scandinavia to
include mobile operations in countries in the EU
 Entering Serbia in 1994 as the first mobile operator
 First decade of the 2010s, the Telenor Group had a number of other interests.
Telenor Broadcast was a leading provider in the Nordic region of television
and broadcast services
Problems
 Establish marketing plan
 mobile banking strategic business or
 Retail Banks
 Challenges
 Too many established retail banks
 People satisfied old banks
 too time consuming
 Waiting in queues
 Security of personal data concern
 88% scared to use mobile banking
 62% little awareness about mobile banking
 Administrative fees for retail banking
Customer segmentation and Targeting
 Attractive Segments

Segment 1 Segment 5 Segment 6

High Income ( 49,094 RSD) High income (51,022 RSD) Reasonable good market ( 32500 RSD)

Open to change - Open to risk (taking of borrowing and

investment)

Potential Target Market (12%) Biggest Potential Market (32%) 4% total market but high mobile phone

High employment rate and urban Female ( 70% working population ) Average age 80% employed

Less awareness Save money, save time & family oriented -

Brand positioning

 Avoid using mother brand name

 Other name e.g. easy paisa
 Avoid tarnishing existing brand image
 No full service bank
 Administrative charges
 Become partners
 Agreements with existing banks
Product portfolio
 All possible transactions including in online banking
 Funds transfer, bills payments
 Help customer using Online banking through memos
Branch network
 No proper banks outlets
 Small retailers shop for funds transfer and receiving
 Telenor franchise assist
Communication
 Paid media ( YouTube ad)
Pricing strategy
 “Pay as you go”
 Discounts and offers for Telenor customer