ELEVATOR

SPEECHES

Presenters are : Rajat, Raghu, Aditi, Chahat

 AGENDA

● Introduction
● Origin
● Importance
● Why to use ( Purpose)
● Where to use
● How to use
● Things to keep in mind
● Examples
● References
What is Elevator Pitch

● The Elevator pitch is a clear message, brief text or

business about you.
● It conveys what your identity is, what are you
searching for and how can you profit an
Organization or Association.
● It is generally for max 30 seconds , the time it takes
people to ride from the top to the bottom of a
building in an elevator.
● It includes interests related you, your work,
interests, products, services, projects, or about any
idea (you have or that company needs).
 ORIGIN OF ELEVATOR PITCH
● The term lift pitch begins from the absolute first exhibition of a lift with a security
brake. At the time, lifts were perilous, routinely falling down shafts when their
raising ropes fell, annihilating their payloads.
● In 1852, Elisha Otis developed a locking framework that would get and verify
diving lift.
● Unfit to drive a lot of enthusiasm for his development, Otis sorted out an exhibit in
New York City.
● He remained in the lift as a right hand cut off the raising ropes and the wellbeing
brake locked in. Otis\' advancement prepared for people to ride in lifts.
● Today, the Otis organization's items transport 7B individuals at regular intervals.
Importance of Elevator
pitch

● Elevator speeches are used by many

business persons to get immense
success in their career.
● Many organizations, partnerships,
connections, meetings and deals have
been successful by this method.
 Where to use ELEVATOR PITCH

● You don't know where

might you can meet
you dream company
supervisor, or Project
investor that might
get impressed by you
and can get hired on
the spot by them.
 IMPORTANT ELEMENTS
● The Hook – Opening of the pitch
● Describe the problem, product &
Solution
● Know your Target Market
● Acknowledge the competitors and
differentiate your product with others
● Brief description on how money is
generated
● Closing Tag line
 THE HOOK
● We need to attract the audience immediately
● A Great hook will help you in achieving that
● Ask question like:
Have you ever had a failure of some application
Or
A personal story of yours but should be very brief
 PROBLEM, PRODUCT & SOLUTION

● Problem can be simple – it's ok

● Try to convey the problem in 1 or 2 sentences
Example : Buying goods in store is difficult and
time consuming
● Briefly explain your product and how it will
Solve the problem
⮚Solution should be specific towards problem
⮚Try to Arrange it in bullet points
⮚Give high level solution in just a few sentences
 KNOW YOUR TARGET MARKET

● Target your Audience

● If your product is a shoe then don’t say your
Target market is everyone.
● Analyse which segment like Athletes, hikers,
Joggers etc.
● Explain who are your target audience
● Give numbers like number of people in that
segment and how much they spend.
● The Numbers are critical
 COMPETITORS AND DIFFERENCE

● Briefly mention you competitors

● If no competitors mention alternatives
● Explain your product and how it is different
from others like
⮚Faster
⮚Cheaper
⮚Better features
 MONEY GENERATION
● Under stand your business model
● Provide high level sales forecast
● Provide expense budget
● Numbers are critical.
 CLOSING TAGLINE
● End or close your pitch in a high note
● Tag lines can be pretty effective
● Here are few taglines
● Just do it – Nike
● Road will never be same – Acura
● Think Different - Apple
 EXAMPLES

● https://www.youtube.com/watch?v
=eHbpbGi7keg
 EXAMPLES

https://www.youtube.com/watch?v=LDpe9Stf
GTA&ab_channel=ttucob
 Conclusions

1) Make it clear and concise

2) What you can do for person to impress
about you
3) Make him trust you
4) Elevator speeches are conversations
starters. Don't rush too much
5) Keep your speech simple and accurate
6) You should have solution for their problem
7) Communicate about you USP (Unique selling
proposition)
 REFERENCES
● Parson, N. (ND, ND ND). The 7 Key Components of a Perfect Elevator Pitch.
Retrieved from aBPlans:
https://articles.bplans.com/the-7-key-components-of-a-perfect-elevator-pitch/

● Whitmore, J. (2015, August 21). Entrepreneur. Retrieved from Entrepreneur:

https://www.entrepreneur.com/article/249750

● The Art of Elevator pitch by University of Dayton

● https://www.slidemagic.com/blog/2013/01/origin-of-elevator-pitch.html
● http://sfp.ucdavis.edu/files/163926.pdf