Submitted By : Group 4

Aishwarya Aher
Akash Singh
Bishal Saha
Hemant Tater
Mohd. Ashiq Hussain
Lokesh Kanodia
Pranit Dugar
Rishab Agarwal
Shruti Singhal
Sourin Guha
 History
• Lenskart is an e-commerce company
• India’s leading online shopping portal for eyewear
• Products range from a large selection of eyeglasses, sunglasses
• and contact lenses
• Founded by Peyush Bansal in 2010, with the headquarters in
New Delhi, India
• Valyoo Technologies Pvt. Ltd. is the parent company of
Lenskart
• Delivering their products to 450 cities across India
• In the last 3 years, Lenskart has seen a remarkable growth
with 300% increase in its turnover.
 Business Model
1. Inventory Model
2. Franchisee Model

Manufacturer

Frames Price
Franchisee fees +commission
Lenskart Franchisee
Brand USP support
Frames Price Frames Price

Customer Customer
Business Model Characteristics
• Giving freebies to attract customers
• Social Media interactions & 24/7 helpline
• Good blend of products & services
• Effective delivery mechanism
 Revenue Model
Inventory led model
Price/Volume ratio is High
Price Delivery costs is not
Costs recovered from customers
Delivery costs
Profit/Loss

Franchisee model
Price
Costs
Commission
Franchisee fees
Profit
 Strengths Weakness
 Inventory tracking is easy • Product return for glasses
 Products and Availability of cannot be returned
frames can be easily • High Fixed costs
tracked
 Omni-channel
 To cover mass-offline store
through franchisee model
 Costs are under control by
owning entire supply chain