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  • Coca-Cola India's Frozen Dessert Plan Heats Up Competition

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    aditya suresh
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    Coca-Cola India is launching a new whipped frozen fruit dessert called Minute Maid Perfect Fruit to expand into the frozen dessert market in India. They will also release two new variants of their fruit drink Maaza as part of a new line of "Beverage Plus" products. India has one of the fastest growing ice cream markets in the world, but Coca-Cola will face major competition from established brands that currently control 68% of the sector. However, the hot climate, rising incomes, and low consumption levels in India provide opportunities for growth in the frozen dessert market.

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    Coca-Cola India is launching a new whipped frozen fruit dessert called Minute Maid Perfect Fruit to expand into the frozen dessert market in India. They will also release two new variants of their fruit drink Maaza as part of a new line of "Beverage Plus" products. India has one of the fastest growing ice cream markets in the world, but Coca-Cola will face major competition from established brands that currently control 68% of the sector. However, the hot climate, rising incomes, and low consumption levels in India provide opportunities for growth in the frozen dessert market.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    523 views8 pages

    Coca-Cola India's Frozen Dessert Plan Heats Up Competition

    Uploaded by

    aditya suresh
    Coca-Cola India is launching a new whipped frozen fruit dessert called Minute Maid Perfect Fruit to expand into the frozen dessert market in India. They will also release two new variants of their fruit drink Maaza as part of a new line of "Beverage Plus" products. India has one of the fastest growing ice cream markets in the world, but Coca-Cola will face major competition from established brands that currently control 68% of the sector. However, the hot climate, rising incomes, and low consumption levels in India provide opportunities for growth in the frozen dessert market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Coca-Cola India's Frozen Dessert

    Plan Heats Up Competition


    About the Case
    • Coca Cola Company
    • Introduction of a whipped frozen fruit dessert-Minute Maid Perfect
    Fruit
    • Expand Maaza, its fruit drink brand, with two new variants.
    • Company's strategy to launch a line of Beverage Plus products.
    • Full scale launch of Minute Maid Perfect Fruit in India
    • High foot-traffic retail outlets and popular locations for young people.
    • India- fastest growing market for ice cream consumption
    • Major Competitors include- GCMMF, HUL, Vadilal, Mother Diary,
    Cocoberry, Kiwi Frozen Yoghurt, Red Mango
    Strenghts
    • Strong distribution network- 2.6 million outlets, 700,000 distributors,
    57 manufacturing plants
    • Loyal customer base for the company
    Weakness
    • High perishability of ice cream products.
    Threats
    • Major competitors account for 68% of ice cream sector in India
    Oppurtunities
    • Growing Market Size and Evolving Preferences of Consumers
    Growth Drivers
    • India’s extreme hot climate
    • CAGR increase of 10-15%Increase in the disposable income and
    discretionary spending
    • Increased penetration of ice creams due to improved cold storage
    facilities and greater availability
    • Low consumption levels of ice cream
    • Ice cream industry is mostly regional- Few national brands

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