Segmentation Profile of target customer

Behavioural
Working class women who require to look presentable and who may avail the service
at least once in a month
Open for special occasions like marriages and celebrations Gender - Women
Modern, affluent, young, working professionals, busy schedules, hardly have
• Demographic
time to go to salons
• Women of ages above 20 years mostly from middle and upper middle classes
Beauty conscious, young students who like to remain updated with all latest
• Women in metro cities looking for accessible and convenient options in their busy styles & trends
schedule
Prefer cutting-edge technology
• Women of any level of education and any martial status
Care about their appearance and like to maintain it on a regular basis
Metro cities like Mumbai, Delhi, Bengaluru etc.
Psychographic
The desire for enhanced appearance and status in society
A women whose profession requires her to look flawless like actresses and airhostess.

• Geographic
• Women residing in urban areas with busy schedule and working women as salon
on wheels would be available at business centers.
• Women residing in urban areas who are homemaker as salon on wheels would be
available at residential places as well.