ASIAN PAINTS

Arvindh Raju
Dilip BalaSubramanian
Mithun Kumar Verma
Introduction

Central Tension/Problem Statement:

• Point of Sales is at the dealer. We need to move it to the app

• Customer convenience / correct advice / Needs and preferences / Quality product
• Customer tends to choose half white

Strategy – Customer centric experience

Strategy is to create a platform. It should be able to solve the problems below:
• Customer Journey 1: Customer has mobile app but contractor is not digitally savvy
• Customer Journey 2: Customer is not digitally savvy and approaches a dealer / contractor
• Customer Journey 3: Customer uses the app and orders for the services
• Customer Journey 4: Customer and contractors are not savvy

Customer Journey using the App

Unit of Analysis
How we can create awareness?
Marketing for the app

• Digital Journey to improve app visibility

• Dealer will be incentivized to propagate the app
• Sampling and demo

How to onboard the players into the ecosystem?

• End User
• Dealers
• Painters
• Interior Designers
How to make the journey physical and digital

• How to encourage dealers / contractors to use the app in

interactions
• How Asian Paints can be the orchestrator of the eco system?
• Pricing
• Reliability of service
• Correct options
• How can AP enable painters and dealers to connect with
customers
• How can AP create a community amongst painters, dealers, AP
and customers
• Solution is that AP is the ecosystem or orchestrator of the app
• Use data and get ready for paint of the future.