COMMUNICATION AND

GLOBALIZATION
braza | campos | lagonoy
pamintuan | quiambao
THE GLOBALIZATION PHENOMENON

• Globalization is an inter mittent process.

• Its impact may differ from time to time,
but it always brings the economic,
political, social and cultural aspects of
society to the global level.
• Associated with realities outside the
territories of nation-state.

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THE GLOBALIZATION PHENOMENON
W h a t i s t h e d i f f e r e n c e b e t we e n g l o b a l i z a t i o n a n d g l o b a l ?

• Globalization - is a process by whic h

people and goods move easily across
boarders
• Global - involving the entire wor ld

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HOW GLOBALIZATION WORKS
In the concept of:

• Economic
• Integration of Mar keters
• Trade and investment with few
barriers to slow the flow of
products
• The ser vices between the nation

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HOW GLOBALIZATION WORKS
Other elements or concept:

• Cultural
• Ideas of traditions are traded and
assimilated

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Globalization has
brought many
benefits to many
people but not to
everyone.

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ECONOMIC SIDE OF GLOBALIZATION

• Coffee chain named Starbucks

• In 1971, the first Starbucks outlet
opened in Pike Place Market
• 15,00 stores in 50 countries in
Australia, Cambodia, Chile, Dubai
and etc.

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ECONOMIC SIDE OF GLOBALIZATION
• Job seekers and coffee drinkers
• Purchasing 247 million in kilograms
of unroasted coffee from 29
countries
• Disaster struck in 2012, headline
after Reusters investigation
• The company was able to use
Complex Accounting Rules

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HOW DID GLOBALIZATION HAPPEN?

• It exists more than a century from now.

• It is an historical process that began with
the first movement of people in Africa
into different par ts of the wor ld.
• Through shor t and long distance of travel,
there comes the interc hange of ideas,
culture, products and many more.

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HOW DID GLOBALIZATION HAPPEN?
• Silk road, when trade spread rapidly between
China and Europe via over land route.
• Merc hants carried goods for trade bac k and
for th trading silk as well as gems and spices
and coffee.
• The habit of drinking coffee in a social setting
originates from a Tur kish custom , it is an
example how globalization spread across
boarders.
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WHAT DRIVES GLOBALIZATION?
T E C H N O L O G Y:
■ Inter net – provided connectivity and
comm unication
■ Digital Media – dissemination of
infor mation is made easy
■ Printing Press – helped people share
their ideas
■ Electronic Mail (E-mail) – made
comm unication faster than ever
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WHAT DRIVES GLOBALIZATION?
T R A N S P O R TAT I O N

■ By water – enor mous container ships

■ By land – trains, tr uc ks, and cars
■ By air – airplanes

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WHAT’S GOOD ABOUT GLOBALIZATION

■ Globaliza tion has led to many millions

of people being lifted out of pover ty.
■ Globaliza tion has not only allowed
nations to trade with eac h other, but also
to cooperate with eac h other as never
before.

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WHAT’S BAD ABOUT GLOBALIZATION

■ In some areas have flourished, others

have floundered as jobs and commerce
move elsewhere.
■ Every step forward in tec hnology brings
with it new dangers.
■ Many argue that globaliza tion operates
mostly in the interests of the ric hest
countries.
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WHAT’S BAD ABOUT GLOBALIZATION

■ Globaliza tion is not helping to close the

gap between the wor ld’s poorest and
ric hest nations.
■ “unparalleled peace and prosperity”
■ “to disaster”

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