BSNL Tunes – BSNL HP

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 GSM PRBT Revenue performance
R GSM PRBT active Base

Reasons for revenue Dip

Agenda Feature Launched

Road Map for next 6 month

Requirements

Confidential | For internal use only 2

 BSNL HP Performance Apr’17-Nov17
PRBT base ( In Lakhs) PRBT revenue ( In Lakhs)

April'17 0.44 7.9

May'17 0.46 7.8

June'17 0.47 8.2

July'17 0.44 8.1

August'17 0.66 8.2

Sep'17 0.64 7.1

Oct'17 0.66 8

Nov'17 0.66 7.4

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Reasons for Revenue Dip
► Jio Impact :- BSNL launched Free calling STV . As per our analysis, STVs recharges
contribute 46% of the total recharges happening in BSNL. However, the problem is the
users, who avail these STVs are not eligible for PRBT provisioning as these plans are
already bundled with talk time, data & validity.
► It’s been observed many users subscribe to the service however because of low
balance factors they aren’t able to enjoy the service ( More than 50% new Request
and 45 % renewals failed due to low balance).
► On an average we have around 90% users who selected the content but failed to give
second consent.
► Facing technical Issue ( Retry, renewals, call patching) at CVPS end on regular basis
► Required more promotional support at Circle Level.

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Features launched
Cut Your own RBT in SIM Bundling: Recharge Bundling:
North 15 days FREE RBT with 15 days FREE RBT with
new SIM in North. top ups 220 & 550

Event Pack during Discounted RBT: Smart Charging:

Navratri (9 days Extended this service for Charge for content &
9 different songs) Customer care as well. subscription with available
balance

Name tunes: .99 Paisa offer with STV bundling packs:

Celebrity 3 days validity Launched 3 PRBT
bundled STV packs -
258,358,369,378,489,548.
459.153.187.85.259

Name tunes: Retry OBD: Android APP for BSNL

Regional Language Targeting the customer Tunes
with same song

Confidential & Proprietary 5

 PRBT bundled STV Packs
MRP of Prepaid PRBT Validity of
bundled STV/combo Voucher & PRBT
Sno PRBT Vendor Data/Usage Value Voice Calls
vouchers (incl GST in in days from the
Rs) date of activation

Usage Value 110 free voice

1 IMI Mobile Rs.258/- 30
Rs.220 calls on-net

Unlimited (speed
On-net
restricted to 80
2 IMI Mobile Rs.378/- unlimited off- 30
kbps after 4
net 30 min/day
GB/day)

Unlimited (speed
restricted
to 80 kbps after 5
3 IMI Mobile Rs 548/- GB/day) NIL 90

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 PRBT bundled STV Packs

MRP of Prepaid
S PRBT Feature of STVs (Data/voice Validity of FREE
PRBT bundled Offer Name
no Vendor validity) PRBT service
STV( in Rs)

Data ke sath Gaana

4 IMI Mobile Rs.358/- Applicable as per "STV 333" 56 days
offer
Suno sunao Masti
5 IMI Mobile Rs.369/- Applicable as per "STV 349" 26 days
offer

Abb har dil gaana

6 IMI Mobile Rs 489/- Applicable as per "STV 444" 90 days
gaye offer

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 PRBT bundled STV Packs

Value of STV with PRBT

(incl. of GST )
S.no Feature + Free PRBT Validity
7 Rs.85/- Applicable as per "STV 78" 3 days
8 Rs.259/- Applicable as per "STV 249" 28 days
9 Rs.459/- Applicable as per "STV 429" 84 days

U/L voice (LCL/STD) ( Onnet/Offnet) Home LSA

10 Rs.187/- 28 days
only + free 1 GB data+ PRBT

Free Bundled Top up of Rs 100 with Rs 103 talk

11 Rs.153/- 28 days
value and Free PRBT bundled for 28 days

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 STV wise Activation Counts- HP

stv258 stv 259 stv358 stv369 stv378 Stv 459 stv 489 stv 548 stv85 Total

STV153 STV 187

August 5 100 177 152 115 135 684

Sep 9 126 165 288 101 56 745

Oct 2 73 100 94 215 493 107 78 131 1293

Nov 15 2493 7 81 15 40 95 2238 135 59 135 5313

Dec till 13th 79 3028 3 88 1 10 36 621 23 34 53 3976

Total 94 5521 26 242 342 486 786 3352 481 362 319 12011

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STV wise Activation Counts- North Zone ( November ‘17)
North
Zone Circle STV_Subscriptions counts

stv 153 STV 187 stv258 stv 259 stv358 stv369 stv378 Stv 459 stv 489 stv 548 stv85 Total

Nov'17 HARYANA 140 4974 4 71 5 36 62 2834 175 129 93 8523

HIMACHAL
Nov'17 PRADESH 15 2493 7 81 15 40 95 2238 135 59 135 5313
JAMMU AND
Nov'17 KASHMIR 19 6080 3 40 3 37 55 3698 31 36 68 10070

Nov'17 PUNJAB 120 9765 9 119 6 45 74 2882 161 133 90 13404

Nov'17 RAJASTHAN 31 10846 11 107 246 66 79 4139 397 134 50 16106

Nov'17 UPEAST 59 23105 14 132 11 129 215 12371 349 290 71 36746

Nov'17 UPWEST 54 7318 5 52 6 56 100 5678 242 135 81 13727

Nov'17 UAL 14 4437 0 66 13 42 69 2378 181 63 90 7353

Total 452 69018 53 668 305 451 749 36218 1671 979 678 111242

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STV wise Activation Counts- North Zone till 13th dec
North
Zone Circle STV_Subscriptions counts ( 1st Dec to 13th Dec)
stv STV Stv
stv258 stv 259 stv358 stv369 stv378 stv 489 stv 548 stv85 Total
153 187 459
dec'17 HARYANA 89 3816 1 16 2 5 21 703 39 55 41 4788
HIMACHAL
dec'17 PRADESH 79 3028 3 88 1 10 36 621 23 34 53 3976
JAMMU AND
dec'17 KASHMIR 39 4604 3 18 0 8 30 917 12 12 13 5656
dec'17 PUNJAB 168 8598 3 47 2 13 28 834 43 42 28 9806
dec'17 RAJASTHAN 934 7473 5 42 102 28 29 1221 129 54 29 10046
dec'17 UPEAST 106 19542 6 52 19 50 79 4362 150 118 22 24506
dec'17 UPWEST 53 6017 3 19 2 20 45 1733 56 68 25 8041
dec'17 UAL 19 3666 2 14 9 11 23 698 54 35 33 4564
Total 1487 56744 26 296 137 145 291 11089 506 418 244 71383
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Requirements

o Promotions (SMS , Cell broadcast) at circle level on regular basis along with BTL & ATL activities.

o SSA wise base required to target local events and festivals.

• PRBT Bundled STVs promotion thru retailers and franchisee.

• Promote PRBT bundled STVs thru Newspaper advt., Posters etc.

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 Locations

London Atlanta Dubai Hyderabad

IMImobile Europe Ltd IMImobile Inc. IMImobile VAS Ltd FZE IMImobile Pvt. Ltd
5 St Johns Lane Tower Place 200 P.O. Box 293593 Plot No. 770, Road No 44
EC1M 4BH Atlanta, GA Office # 624, Building 5EA Jubilee Hills
London 30326 Dubai Airport, Hyderabad
United Kingdom United States U.A.E. India

Phone: +44 20 300 86232 Phone: +1 470 216 1984 Phone: +971 46091 690 Phone: +91 40 23 555 945
europe.sales@imimobile.com america.sales@imimobile.com mea.sales@imimobile.com apac.sales@imimobile.com

Johannesburg Your local office

Clearwater Office Park, IMImobile Registered Company Name
Building no. 3, First Floor. Tower Place 200
Corner Christiaan De Wet and Millennium Atlanta, GA
Boulevard,
30326
Strubensvalley,
Roodepoort, Gauteng, South Africa United States

Phone: +27 11 991 2900 Phone: +

contactus@imimobile.com america.sales@imimobile.com

Confidential | For internal use only 13