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  • DR Beckett's Dental Office Group 3

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    Dr. Beckett's dental office provides high quality dental care in a caring environment. The office addresses the 7 Ps of services marketing by offering a full range of dental services (Product), operating at higher prices to ensure quality care (Price), relying on word-of-mouth from existing patients for new clients (Promotion), providing a calming atmosphere with amenities (Physical Environment), and having standardized procedures and specialized staff (Process). The office has 2000 active patients and a waiting list of 3-4 months due to its reputation for superior service.

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    Dr. Beckett's dental office provides high quality dental care in a caring environment. The office addresses the 7 Ps of services marketing by offering a full range of dental services (Product), operating at higher prices to ensure quality care (Price), relying on word-of-mouth from existing patients for new clients (Promotion), providing a calming atmosphere with amenities (Physical Environment), and having standardized procedures and specialized staff (Process). The office has 2000 active patients and a waiting list of 3-4 months due to its reputation for superior service.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    34 views10 pages

    DR Beckett's Dental Office Group 3

    Uploaded by

    tanmoy001m
    Dr. Beckett's dental office provides high quality dental care in a caring environment. The office addresses the 7 Ps of services marketing by offering a full range of dental services (Product), operating at higher prices to ensure quality care (Price), relying on word-of-mouth from existing patients for new clients (Promotion), providing a calming atmosphere with amenities (Physical Environment), and having standardized procedures and specialized staff (Process). The office has 2000 active patients and a waiting list of 3-4 months due to its reputation for superior service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Dr.

    Beckett’s
    Dental Office
    Group 3
    Q1.
    Which of the seven elements of
    the services marketing mix are
    addressed in this case? Give
    examples of each “P” you identify.
    7Ps in Services Marketing

    Product Price Promotion & Education


    • Goal: ”provide superior dentistry in • Practice as not a member of HMOs. • 2000 active patients, only with
    an efficient, profitable manner • Could not provide the level of service Worf of Mouth. No
    within the confines of a caring, desirable at rates prescribed by HMOs. advertisements.
    quality environment” • Higher Price, Higher Quality • New patients hear of her service
    • Offer complete range of dental and the high service quality from
    care. existing ones.
    • Patients have 3-4 months waiting
    Physical Environment time.
    • Not limited to the minimum service levels, but
    offer a caring, friendly, calming atmosphere to
    make patients feel comfy.
    • Design of building with lots of lighting, friendly
    colors.Classical Music playing in background.
    • Tea/Coffee for patients.

    Place and Time Process


    • Service at her own practice in People • Standardised the procedures, as much
    Northern California.
    • Selection of employees keeping in mind as possible to give same level of care
    • No further information, but seems,
    the team fits together, with no rivalry. to all patients.
    reasonable area, good access to
    • Division of labor, specialization. • Special times for what kind of care
    transportation
    • Special training to fulfil the assigned patients need, doctor and equipment
    work perfectly. are ready.
    • Corporate identity- similar uniform. • Possibility to reschedule appointments,
    • Social meet ups to improve friendship if they have to wait too long
    THE MARKET: Lorem ipsum dolor sit amet

    47% 21% 17% 37% 45%

    Customer 1 Customer 2 Customer 3 Customer 4 Customer 5

    CUSTOMERS GROWTH YR1 YR2 YR3


    REVENUE MODEL

    Ut fermentum a magna Ut congue quis tortor

    • Lorem ipsum: 10%-17% • Dolor sit amet: 6 – 9 months

    • Dolor sit amet: 13%- 17% • Consectetur: 9 – 12 months

    • Consectetur: 5%-10% • Adipiscing: immediate

    • Adipiscing: $25 service • Etiam aliquet: depends


    fee

    • Etiam aliquet: 30%-33%


    SALES FORECAST
    3 YEAR SALES SUMMARY YR1 YR2 YR3

    Annual Sales & Gross Profit


    500

    400

    300
    Total Sales
    200 Net Profit

    100

    0
    Year 1 Year 2 Year 3
    THE TEAM

    August Bergquist Allan Matson


    Manager Key employee
    Victoria Lindqvist
    Owner
    MAJOR
    COMPETITORS
    Home Based
    Lorem ipsum dolor sit amet, consectetur
    adipiscing elit. Etiam aliquet eu mi quis lacinia.

    Online Based
    Ut fermentum a magna ut eleifend. Integer
    convallis suscipit ante eu varius. Morbi a
    purus dolor. Suspendisse sit amet ipsum
    finibus justo viverra blandit.

    Discount Provider
    Ut congue quis tortor eget sodales. Nulla a erat
    eget nunc hendrerit ultrices eu.
    REQUIRED FUNDING

    DEBT INVESTMENT DEBT INVESTOR

    $XXXXX $XXXXX

    BANK OWNER EQUITY

    $XXXXX $XXXXX
    THANK YOU!

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