Quikr Case Study

Submitted By: Raghav Rawat (A051)

Sales Management- B
 Unique Proposition
Creation of multiple sub-brands to categorize different product lines

Jobs, Loans,
Motive: To create house of brands and categorize different product B2B, etc.
Quikr
portfolio into them, for pushing brand equity. Corporate

• Categorization will enable Quikr to formulate different sales strategy for

each of the cluster
• It’ll be easier to market each cluster in multiple geographies

Build Sales Operation Team According to Zones

Quikr
Auto Quikr Quikr
Gadgets

North Zone
Jobs, Loans, Jobs, Loans,
B2B, etc. B2B, etc.
East Zone

Region-wise Senior Level Quikr

Managers will overlook Homes
West Zone Jobs, Loans,
sales volume, category B2B, etc.
growth, report risks and
address challenges
South Zone And Much More….
Future Plans for Quikr
• Opening of Quikr offline stores for some of the sub-brands such as Quikr Auto, which leads to much more visibility and
provides an option for the sellers to advertise their product in the store against a nominal fee.
• Building strong workforce consisting of sales specialists who unequivocally understand and respond to customer
grievances and provide resolution

Sales Force Structure

• Deployment of product specialists for each of the sub-brand for better understanding of the customer grievance
• Low-to-medium span of control will be given to the salesforce