Esha Monga

Siddharth Baxi
Osama Kamran
Jahnavi Taneja
Pulkit Ritolia
Amrit Gupta
Disha Baid
 Timeline

Woes – Several Reliance Jio –

startups such and Hyperlocal model
Grofers, PepperTap
scaled down or quit
the market

2015 2016 2017 2018 2022

Beginning of Renewed Growth and Hyperlocal Market in
hyperlocal market in Investment – India expected to be
India Doodhwala, worth $344 million
MilkBasket,
 What is Hyperlocal
Retail?

Seller
Sellers can simply Buyers
select what products Buyers can check
they sell, where they prices, available items,
will deliver and how time taken for delivery
much it will cost etc

What’s in it for them? What’s in it for them?

Expanded reach, lower requirement for a retail space, Convenience, Comfort
faster inventory turnover through increased sales, lower
costs achieved by outsourcing delivery, sales through a
dark store or kitchen model
The Hyperlocal Retail Model
 Hyperlocal Retail Success Factors
Millennials’ Buying
Habits

Rising Aspirational Value

of Customer

Urbanization

Increase in disposable
incomes

Growing Internet
Penetration
Technology Enabling Hyperlocal Retail in India

Smartphones and Internet Availability

Reverse Supply Chain would be expensive, if online

payments wouldn’t be there.

Data analysis for Route Optimization

Extended ERP
A cloud kitchen is a restaurant that has no physical space and no dine-in or takeaway facility as it does not exist as a restaurant of any sort.
It relies entirely on third-party integrations or home delivery orders placed on call or through a website.
Cloud Kitchen, Dark Kitchen, Ghost Kitchen or Virtual Kitchen are the synonyms of the same word.

EXAMPLES
WHAT IT TAKES TO RUN A HOW TO MARKET A CLOUD
CLOUD KITCHEN RESTAURANT?? KITCHEN RESTAURANT?? Faasos (Pune): Owns
Curefit (Bangalore):
and operates a chain
Integrated health
of restaurants and
and fitness platform
cloud kitchen
Order
Order Taking In Processing In A Have a strong
Third-Party FreshMenu (Bangalo
A Cloud Cloud Kitchen Online Box8 (Mumbai): Web
Integrations & Mobile-based
re): Internet first
Kitchen Presence restaurant offering
cloud kitchen
freshly prepared
restaurant
multi cuisine food.
Tie-ups With Petoo (Bangalore):
Staffing A Managing SMS And Email Twigly (2015,
Cloud Kitchen Suppliers
Complimentary Internet first
Gurgaon): Mobile-
Marketing restaurant offering
Restaurants convenient to eat
based internet first
restaurant.
meal boxes.

The Bohri Calorie

Managing Distributing Kitchen (Mumbai): Care (Mumbai):
Inventory Flyers And Internet first Internet first
Pamphlets restaurant delivering restaurant for
Bohri food. healthy food
Hyperlocal –
Redefining
the business
you are in

Dabbawalas
Future of Hyperlocal in India -