YEAR

2018

SWOT ANALYSIS
QUALCOMM INCORPORATED
 STRENGTHS
What are QUALCOMMS’ main strengths?

• Qualcomm has treated 5G as its edge and it engaged

mobile careers in order to upgrade its modems and other
hardware components
• Qualcomm had resolved connectivity issues of cellular
companies by providing modems that consume lesser
powers and render high bandwidth supports
• Qualcomm has owned thousands of patents that are its
revenue source and its portfolio are allowing mobile
compatibility with wireless standards
• Company is keeping higher liquidity so its current assets
are four times greater than current liabilities (Financial
Times, 2018). It has attained working capital efficiency.

2
WEAKNESSES
• Qualcomm is receiving pressure of royalty disputes
and its sales are declining during last three-years
and it is not getting hopes of revival
• Management of Qualcomm could not retain Apple
that provided exclusive rights to company for
What are Qualcomms main weaknesses? iPhone and iPads.
• Company is returning its profits earned during
previous years to regulators of different countries
as they are punishing on excessive royalties

3
 COMPARISON
What opportunities are out there for the organisation to exploit?
What threats exist in the environment which may impact on the organisation?
OPPORTUNITIES THREATS
• Qualcomm launched scanners for smartphones • Smartphone market has slowed down that
to be used by fingerprint and it is becoming reduced sales results of Qualcomm. Company
requisite of phones as security shield. rendered lesser chip shipments because of
• Company will attract gaming and simulation uncertain market.
customers from virtual reality headsets and • Apple was previously source of competitive edge
other hardware components. that turned to hostile opponent as company
• Qualcomm was receiving repeated bids of could not deal her. Apple is threatening
acquisition from Broadcom (company company with legal suits in all major
competitor) that uplifted its bid to $117bn. geographies.

4
THANK YOU!