NON ALCOHOLIC BEVERAGES

Submitted by: Aniket Jayesh Gujjar

Kartik Singh
G26
Kartikeya Tewari
Nancy Tatwani
Pradnaya Shinde
Rakshana Srikanth
 Industry Overview
Non-alcoholic beverage industry in India stood at USD 2.5 billion
in 2015. It is estimated that this market will grow at a CAGR of over
17% in between the period from 2016 - 2020 to achieve USD 4.9 billion
by 2020.
The market has witnessed rapid change due to increasing economic
integration globally. In addition, positive economic indicators including
rising purchasing power, rapid urbanization, and improving standard of
living are expected to shape this market significantly in the near future.
Why 0% Alcoholic
beer?
• For beer lovers who want to enjoy beer responsibly at any
time of the day.
• For health-conscious consumers having heart- and weight-
related health issues, especially young adults.
• For those who don’t want to drink alcohol but want to
socialize and that’s a way for them to be included in the beer
category

Competitors

Key Players in Non-

Alcoholic Segment
Positioning of Brand

Social Inclusiveness

For those who don’t want to drink alcohol but want to socialize and that’s a way for them to be included in the beer category

For working professionals, who cannot consume alcohol regularly but wish to be part of the office parties/events

For young adults who have health conscious issues or are on medication but wish to be part of the social circle

For people who are trying to leave/reduce alcohol