VM Induction Program

Spring is Blooming
and so can your career
Course duration – 20 days
Areas to be covered

Self Introduction VM Docket

As a VM Artwork
Brand Knowledge Media & Prints
Fixtures Props Procurement
Mandatory Communications Mannequin
Shoot Visuals Accounting
Signages Monthly Report
Store Layout Print & Production Report
Plano gram MPM
VM Budget Store Walk & Checklist
VM Assets
Vendor Management
Day - 1
Self Introduction

Hi !!
Day - 1
As a VM

A Visual Merchandiser supports in

presenting a Retail Store in the
best possible way to maximise sales.
 Day - 1
Brand Knowledge

Pantaloons Brand Group Brand Non Pnt Brand

Ajile Honey Daniel Hechter AND
Akkriti JM Sport Indigo Nation Barbie
aLL Lombard Jealous 21 Biba
Annabelle Rangmanch John Miller Global Desi
Bare Denim RIG Man U Lee
Bare Leisure Trishaa Mohr Levis
Chalk UMM Scullers Manyavar
F-Factor Urbana Miss Unique
Urban Yoga Pepe Jeans
Remanika
Spykar
Turtle
 Day - 2
WALL
Shelf (Stacking)
T-Arm (Side Hanging)
Step Arm (Front Hanging)
Straight Arm (Front Hanging)
Water Fall Curve (Front Hanging)
Pigeon Hole Gondola (Stacking)
Fixtures
FLOOR
2/4/8/16 Arm Browser(Front Hanging)
I Browser(Side/Front Hanging)
Nesting Table(Stacking)
Piano Gondola(Hanging & Stacking)
2/3/4 Tier Round/Square Table(Stacking)
C Browser(Side/Front Hanging)
HNH Browser(Side & Front Hanging)
Pigeon Hole Table(Stacking)
Details
 Day - 2
Store Layout

 A well-planned retail store layout

allows a retailer to maximize the sales
for each square foot of the allocated
selling space within the store.

Store layouts generally show the size

and location of each department, any
permanent structures, fixture locations
and customer traffic patterns.

Each floor plan and store layout will

depend on the type of products sold,
the building location and how much the
business can afford to put into the
overall store design.
Example
 Day - 3
Store Communications

Facade & Entry In store

Main Signage Store Directory
Store Timings Directional Signages
Store Directory Headers (brand name)
Window Logo(promo) Mandatory SOP communications
Entry Glass Logo(promo) Gift Voucher communication
Standee(promo/GC) Green Card Communication
Flag Pole(promo) Plastic Bag Communication
Promo Communication
 Day - 4
Shoot Visuals

Changes every season once or twice

Facade In store
- Group visuals -
Façade Visuals - Campaign shoot - High Points
Parking side Visuals - Brand visuals - Pillars
Flag Poles Negative areas

Details
 Day - 5
Signages

Neon / LED / Acrylic Seasonal signages Mandatory Signages

Promotional Signages

SOP signages Fashion friday

Black signages signages
 Day - 5
Signages
Neon / LED / Acrylic
Main Signage Store Directory

Directional Signage Brand Headers

 Day - 5
Signages
SOP Signages

New Store Format

Manual Details
Old Format
 Day - 5
Signages
Seasonal Signages

Get the Look Generic Power Pricing

A4 & A5 Lectern
A4 & A5 (printed on generic paper)
(printed on
(120gsm digital)
With price point generic paper) A4(120Gsm digital)– Gondolas
Offer
& statement A5(120Gsm digital)– Browsers
A3(SAV on sunboard)–Nesting Tables
Self Talkers – stacked areas

Denim Fits
On leg forms to
highlight the fits
Shelf Talkers
Ladies Mens (for stacked denim stacks)
 Day - 5
Signages
Black Back Signages

Browser
• New Arrivals A4 A5 Tags Shelf Talker

• New Trends
• New Introduction
• New Color
For browsers
• New Fit
For stacked
• Your Favorite merchandise
• Last Of The Best
For gondolas For Browsers,
Waterfall &
straight arms
 Day - 5
Mandatory Signages Signages

Green card Plastic Bags Gift Voucher

A4 – cash counter, CSD, A4 – cash counter, A4 – cash counter,

trial Rooms,etc CSD, CSD,
trial Rooms trial Rooms
A5 – sections on Sections
browsers
A5 – sections on
browsers
 Day - 5
Fashion friday Signages

Additional 5% Discount Thematic signage

Standee – at entrance Every week specific looks, Category
A4 – 120 gsm digital
or products are highlighted
cash counter,
CSD, through -
trial Rooms
Logo at entry glass
A5 – 120gsm digital
A4 signages at cash counter,
Browsers
CSD and trial rooms

A5 signages at areas where

it’s been displayed

 Day - 6
Promotional Signages and Communication Signages

Logo on Window Glass Danglers

Logo at Entrance A4 signages
Flag Pole A5 signages
Standee at Entrance Shelf talker
Pillars Woobler

Example
 Day - 7
Planogram

1. A Planogram allows planning of

the arrangement of merchandise
on a given fixture
configuration.

2. Planogram support sales through

proper placement of merchandise
by style, option, size, price
points etc.

3. Easy to browse.

Details
 Day - 8
VM - Budget

Yearly/Monthly Budget from HO

Make a Budget for every Docket

Keep Track of Budget Vs. Expense Report from ZO A/c. Dept.

Try to Control the Budget Monthly

Try to Save 10% of Budget in a Year

Example
 Day - 9
VM - Docket

Docket from HO/ZO >> Study >> Planning >> Make a Estimate Sheet

Execute Backend Level << Props Procurement << Print << Resize Artwork

Mannequin Styling >> Final Execution on Date before Store Open

Send to ZO << Cross Check << Click Snaps & Make PPT << Cross Check

>>

Executed as per the docket Example

 Day - 10
VM - Docket

Small Promo : Deo Fest

Window Logo, Standee, Dangler, Signage

Medium Promo : Holiday Docket

Window, Central Cluster, Focal Point, Gate,
Standee, Pillar, Dangler, Signages

Large Promo : EOSS

Façade, Flagpole, Window, Central Cluster,
Focal point, Entry Gate Logo, Gate,
Standee, Dangler, Pillar, Signages
 Day - 10
Media & Prints

Media :
Prints :
>> Frontlit Flex (Star/LG – 12 Oz)
>> Backlit Flex (Star/LG – 18 Oz) >> Solvent
>> Self Adhesive Vinyl [ SAV ] (LG/3M/Avery) >> Latex
>> Translit Film (LG/Avery) >> Eco-Solvent
>> Matte/Gloss Lamination (LG/Avery)
>> Inkjet
>> Oneway Vision Film (LG/Avery)
>> Colour Vinyl (LG 2000 Series)
>> Digital
>> Canvas/Cloth
>> Sunboard
>> Sunpack
>> 90 to 300 GSM Paper
rates

Note : For more details visit print house

Rate fixed from Pantaloons
Day - 11
Props procurement
Study the Docket Carefully

Make a List of Props for the Docket

Market Survey

Consult with Execution Vendor

Make approx Estimate Sheet

Consult with ZO VM Team

Purchase

Execute
 Day - 11
Mannequins

Mannequin is a Life-size dummy of

the human body used to fit or
display clothes

Areas
Windows – Full Mannequins
Central cluster - Full Mannequins
Focal Points - Full Mannequins
Sections – Half Bust and Leg Forms

details Reference snaps

 Day - 12
Grouping & Styling

>> Self Idea

>> Idea from Magazine/TV/Paper/Internet or other
>> Other Store Visit
>> From Product Presentation PPT from HO
>> GTL : Co-Ordinate Look

- Select the Mannequins (Plan as per Docket)

- Collect the Merchandise (Theme/Season/Colour)
- Collect the Accessories
- Remove Hard Tag
- Ironing the Merchandise
- Styling the Mannequin
- Mannequin Positioning
- Final Touch up
- Lectern
Grouping Idea Reference snaps
 Day – 13
Accounting

Make a Excel PO (in Standard Format) & Sign by SM for every Print/Pasting/Props
Purchase Order (PO) order to the vendor; SAP PO generate from ZO A/c. Dept.

Submit the Original Bill ( including Inwarded Challan, Signed PO,

Tax Invoice/Bill Thumbnails of the Job) at ZO approved by SM & Checked by VM

Every Print/Pasting/Props have Challan Received Sign by VM & Inward

Challan at Non Sale Warehouse of the Store

Monthly Expense Tracker It is a Standard Format Excel Sheet; Send to ZO A/c. Dept. Monthly with Bill

Every Vendor has a Separate Code; Mention it on Every Bill before submit
Vendor Code at ZO A/c. Dept.

Every Store has a Separate Code; Mention it on Every Bill before submit
Site Code at ZO A/c. Dept.

VAT/CST/Service Tax No. It is State wise; Mentioned it on Every Bill by the Vendor

Reference File
Day – 14
Monthly Report

VM Docket/Visual Execution Snaps for the Month

Updated Store Layout (Floor wise)

Expense Details for the Month

Assets Details for the Month

Store Manager Feedback

Printing Report (Vendor Feedback)

Production Report (Vendor Feedback)

*** Send to ZO Every Month *** Reference File

 Day – 15
Basic principles of MPM

10 Commandments of MPM
1) Core product to stack and fashion product to hung
2) Assorted product (less than 3 pcs.) to remove from eye level on floor
3) Maximum no. of pcs. In shelf/hang should be pre decided
4) Uniformity in hanger placement
5) Stacking/hanging in order of smaller to bigger sizes
6) Colour blocking (light – dark) from left top to right bottom
7) Mannequin along with two arm display of top & bottom
8) Bust forms/Hi-point should have same product stack/hang in front or
beside
9) One arm of 4 way/8 way browser should have only one story
10) Mannequin merchandise / hang merchandise should be ironed and hard
tags shouldn’t be visible
Day – 16
MPM maintaining

Follow the Guidelines for Tagging

Follow the Guidelines for Fixture Height
Follow the Guidelines for Fixture Capacity
Follow the Guidelines for Colour Blocking
Cross Merchandising in the Section
Ironing of Merchandise
Brand Story & Sub-Stories of the Season
Replenishment on Time
Section Cleanliness & Hygiene
 Day – 17
Store walk checklist

Maintain Daily Checklist & Sign by SM

Areas to be Checked :
>> MPM Maintaining
>> Mannequins
>> Cleanliness & Hygiene
>> Signage & Lectern
>> Running Offers
>> Visuals
>> CSD, Cash Counter & Trial Room Communication
>> Light

Details
 Day – 17
VM assets

• Mannequin (Including Bust/Leg Form etc.)

• Dangler/Signage/Lectern/Shelf Talker Acrylic
• Signage/Lectern/Shelf Talker Generic Paper
• Podium & Leveler
• Standee Metal Frame
• Gate MS Structure
• Vinyl/Flex
• Bond (Adhesive)
• Fishnet Wire
• Sunboard & Sunpack
• Power Pricing Stand
• T/L Stand
• Mannequin Shoes
• VM Props (Light, Tyre, Photo Frame, Rope, Flower Vase etc.)

Additional : Scissor, Cutter, Long Measurement Tape, Metal Scale etc.

 Day – 18
Vendor management

• Good Relation with Vendor

• Know the Vendor Details (History)

• Skill Manpower

• On Time Job

• Vendor Office/Production House Visit

• Vendor Analysis

• New Vendor Development

Day – 19 and 20
Miscellaneous

Other reference Files

VM SOP

Hanger Principles and Guidelines

Terminology

Do’s and Don’ts

Payback Docket