Research into short films

Silva and Antigona

 Research
• Aim: To see which age group is most popular with watching
short films and their favourite genre.
• Back-up research:
• Researched short films onto YouTube and BBC website
• BBC- Drama (111), Animation (73), Comedy (70)
• YouTube- Main genre was comedy.
• YouTube’s main target audience is people aged from 14-25
• BBC’s main target audience is people aged from 25 and over
• As a result comedy is favoured more by a younger generation
 1 Research
st

• We gave out a questionnaire to ten students in our

sixth form:
• How old are you?
• What is your gender? Male female
• Do you watch short films? If no, please give reason
Yes No
• State the main type of films you watch?
• Mainstream Cinema Independent cinema films
Short films
• Would you watch short films if there was more
comedy involved? Yes No
 Results to 1 questionnaire
st

• 7 out of 10 students do not watch short films

• 3 out of 10 students do watch short films
• 2 out of 10 students would not watch short
films, even if more comedy was involved
• 8 out of 10 students would watch short films if
more comedy was involved.
 Results to 1 questionnaire
st

• Replies to why some students don't watch

short films.
• “There’s no advertisement for short films, so
I’ve never heard them.”
• “Because their way too short, so there’s no
point of even watching them.”
• “They’re too short and they don’t have
enough detail, so I don’t understand them.”
 Conclusion
• More successful with the younger audience if
comedy involved
• Not enough detail
• Include hints on the dialogue that tells
audience the characters relationship
Research-
Leicester
Square
 Methodology
• Carried out our research in Leicester square

• Quantitative Questionnaire:
• Are you male or female? (Circle answer) Female Male
• What is your age?
• What is your preferred genre?
• Comedy Horror Drama Animation Action Adventure Thriller
• State the name and genre of your favourite short film.
•
• What did you enjoy about this film?
•  
• State the main type of films you watch? (Circle Answer)
• Mainstream cinema films independent cinema films short films
•  
• How regularly do you watch short films? (Circle Answer)
• All the time regularly sometimes hardly never
• Where you aware about the film festival during last week and have you ever attended one
before?
 Results 2 questionnaire
nd

• Female and males between the ages of 25 up to

55
• 2/ 10 said that they are aware of short films but
most t.hem being foreign films. ( French and
Spanish)
• 1 female aged 56- liked short animated films
• The 18 to 20 aged were not aware of short films
as they stated that they are not advertised and
never heard of them
 Results to 2 questionnaire
nd

• 1 male did watch short films quite frequently and was

aware of the festival during October.
• However, 9/10 did not know about the festival.
• Most middle aged males- Favoured the genre Drama/
Action
• Most Females- Favoured Comedy and Drama
• Finally, when asked young people if more comedy
short films were produced and advertised would it be
more likely for them to watch short films all of them
said they would.
 Semi-structured interviews
• Both closed and opened ended questions
• In-depth information
• Interview two people aged 17-25
• Interview another two people aged 26 and
over.
 Open and close ended questions
• How old are you?- see age-difference between
short films
• Do you watch short films? see if they are aware of
them- which age group sees them most
• What is your favourite genre in short films/
Feature length film?- see if comedy is most
favoured- by which age group
• Would you watch short films if there was more
comedy involved? See if our short comedy film will
be successful
 Results- semi-structured interview
• Person 1
• 20 years old/Female
• Doesn’t watch short films
• Favourite genre- Drama and Horror
• Yes
• Person 2
• 19 years old/Female
• Doesn’t watch short films- never heard of them
• Favourite genre- Horror/action/comedy
• Yes
 Results- semi-structured interview
• Person 1
• 36 years old/Female
• Watches shorts films- enjoys them
• Favourite genre- Drama
• No
• Person 2
• 28 years old/ Male
• Doesn't watch short films- hasn't heard of them
• Favourite genre in feature films- Drama/Comedy
• Yes
 Conclusion
• aged 25 and under- not aware of short films- just as we
expected
• Argued that if they were more advertised and
accessible they would watch them
• majority of people aged 26 and over were also not
aware of short films
• All people aged 25 and under would watch short films
if more comedy was involved.
• This supports our aim and we are now sure that we will
have a successful audience