Professional Documents
Culture Documents
Coca Cola Revised
Coca Cola Revised
Coca Cola Revised
ARAVINDHAN 19MBA068
MIDHUN 19MBA070
SNEHA 19MBA069
PRADEEP 19MBA067
YASVANTH 19MBA066
WHAT IS CSR??
Corporate Social Responsibility:
It is about how companies
manage the business processes to produce an overall
positive impact on society.
• People
• Planet
• Profit
• CSR enables to build a reputation as a responsible business .
COMMUNITIES:
• A commitment to the community was part of Coca-Cola
India’s CSR.
• In 2003,launched Jagriti Learning Centers to provide
education to more than 1,800 children residing near its
bottling facilities in Pune.
• The initiative aimed to curb waterborne diseases
• It set u p around 2,000 schools for children.
VEER
‘VEER’: A Campaign aimed at reaching out to the differently
abled people across India and giving them a voice and an
opportunity to fulfill their own ambition:
In its long term approach of building awareness for
the differently abled people and promoting employment opportunities
for them, CCIPL had as a part of its CSR initiatives launched the
‘VEER’ campaign on India’s Republic Day; 26th January 2014. CCIPL
launched this campaign in partnership with TV 18 Broad Cast Limited
and “Being Human Foundation” (which is promoted by Bollywood
star, Salman Khan) along with the American India Foundation (“AIF”)
on CNN IBN.
PARIVARTAN