INTEX MOBILE PHONES

Presented by

Amrinder Singh
Tarun
Taran
 Background

￭ Established : 1996

￭ Headquarters: New Delhi

￭ Products :

• Commenced business with just one item - Ethernet cards - in 1996

Today - more than 350 SKUs spread over 27 product groups

￭ Certification: ISO 9001: 2008

￭ Standing :
• The only company in India offering such a wide range of ICT products
under one brand across India through its own sales & service network
• Ranked 87th amongst the 200 fastest growing IT (hardware & software)
companies in India
Overview

 Business : 8 business verticals – Mobile Phones, PC, Computer peripherals,

Consumer Electronics, Memory products, retail business

Turnover : INR 593 CRORE in FY 2009-10

 Growth : CAGR of 38 % over last 5 years

 Coverage : More than 1000 cities and towns across India

 Presence : 29 branches, 2000 + distributors, 12, 000 + resellers, 130 retail

counters, 30 exclusive stores and 500 + service touch points

 Work force : 1800 employees; Over 9000 man years of experience

 Work culture : Systems, process and data driven; all India operations run on SAP &
VPN; e-service; TQM initiative launched in Nov, 09.
Overview

￭ Technical expertise :
• A full-fledged technical department with specialized engineers and testing facilities for
product development, evaluation of specifications, benchmarking, quality up-
gradation, QC processes, etc.

• A two-way communication and field-visit procedure to analyse warranty failures and

continuously upgrade the quality of the products.

• No product is launched unless it has undergone a thorough technical and

performance evaluation

• Recently set up a dedicated call centre for on-site service through a toll free number
(18001038822 ) for delivering faster and better after-sales-service to the consumers.
￭ Sales and Profits of the company have shown substantial growth over the years.

￭ This has been achieved by :

• Rationalizing & Expanding Product range
• Technical development inputs on existing products and new products
• Geographical expansion
• Network Expansion
- Branches
- Service Centres
- Channel Partners
- Organized retail
- Enhancing Brand Equity

￭ To meet the needs and demands of high quality and value added solutions.
Business Verticals
Computer
Peripherals
International Memory
Business Products

Enterprise Mobile
Business Phones

Retail
PC
Business
Consumer
Electronics
Business Verticals/ Products

Computer PC
Peripherals Mobile Phones
 Multimedia
Speakers
 Debut in 2007; we  Desktop PC
 Headphones launched India’s first
 Net-tops
 Cabinets mobile phone with
exclusive pre-loaded  Display Monitor
 SMPS
content from Walt TFT-LCD
 Networking Disney.
products CRT
 Add On Cards
The portfolio has more
 UPS than 20 handsets –GSM,
 Keyboards CDMA and Dual/ Triple
SIM- G+G, G+C,
 Mouse
G+G+C
 Webcams
Business Verticals/ Products

Consumer Electronics Memory Products Retail Business

 DVD Players
USB (Pen) Drives  Exclusive retail chain –
Multimedia INTEX SQUARE, 24
 Headphones
stores in operation
(memory) /Micro SD
Cards  More than 135 shop-in-
shop locations across
speciality large format
retail chains
 Brand INTEX is an extension
of the values of the company
and mirrors the company’s
vision and ideas to make a
synergy in all offerings.

 Our vision is - “Make Intex a

globally respected name.
Improve the quality of life of
the people”.
 Focus on customer delight
 Seek technology and trade leadership
 Build corporate image
 Quality people
 Enhance work culture & environment
 Better and effective communication
 Optimise resource management
 Set benchmarking standards for Corporate Governance
 Sustained sales and profitability
 We will realize our vision by:
 Market leadership
 Ethical practices
 Innovating in all facets of life
 Caring for the stakeholders
 Uplifting the “Deprived” by providing
Health care, Education, Vocational
Training and basic needs
 Conducting ourselves as good citizens
 Started in 2007, the vertical has a
bouquet of entry, mid and high
segment GSM and CDMA mobile
phones. Service requirements
are being looked after by
Company’s 65 Service centers
and 57 Authorized franchisees.
The vertical is expanding its
product range in every quarter
and also its product range across
India. Keeping in mind the
growing potential and the
excellent response received so
far,
 The logo cased in a rectangular box along
with line “Demand More” connotes: Brand
INTEX defines the changing aspirations of
consumers by its white and red colour. It
also looks contemporary that way.

 Demand More further defines INTEX as a

future-proof brand which instills faith and
self-respect in all its business activities.
It also aims to broaden the horizons at
INTEX i.e. we deliver more and that’s why
we demand more.
 Demand More. Innovate...

 These are the brand values which make

us a formidable player in IT hardware ,
Consumer Electronics and Mobile
Phones segments.
 To come up with solutions to meet the
ever increasing demands of target
audience.
 To continually innovate in order to create
a basket of contemporary products
equipped with the best technology .
INTEX IN 5050

 Dual SIM, Dual Standby (GSM + GSM)

 FM on Loudspeaker and Stereo FM

Recording

 MP3 Music Player

 1.8" Large Screen

 Upto 2 GB expandable memory and

GPRS enabled
Feature Highlights

 Wireless FM radio
 Expandable Memory upto 2
GB
 Black List option
 Audio Player
 Torch Light
 Mobile Tracker
 IN 2010 NANO
 IN 2022
 IN 4040
 IN 3080
Review of INTEX IN 6633. (Gadgets n Gizmos , August, 2010)

Intex IN 6633 (The Financial Express, All India, 22, 10)

INTEX IN 3080 E Glider. (The Economic Times, Delhi, Kolkata and Bangalore
editions, August 24, 2010)

INTEX IN 3080 E Glider in The Hindu's Monday Supplement. (Hindu Metro Plus,
Hyderabad, August 16, 2010 )

Cover story on Indian Mobile Handset Companies, (Graphiti- Telegraph's Sunday's

magazineAll India, August 15, 2010)
Best Buy Award for Intex Mobile Phone
IN 2020 Elegant, Digit Magazine, April, 2010
edition
 Thank
You !