PRESENTATION ON

BRAND VALUATION OF MALLS

Group members
Abhisek Deb (09RM006)
Dipanja Roy Chouwdhury (09RM007)
Pankaj Kumar (09RM008)
Maninder Singh (09RM009)
Sovan Kumar Patra (09RM016)
 Introduction
• The Shopping mall culture is growing like anything in
organized retail sector.

• Specially in Asia malls are coming in a pace with the

growing economy
 Why mall?

 Changing trend
 Minimizing spending time
 Cleanliness & security factors
 Knowledge base of customers
 Quality consciousness
 Everything under one roof
 Varieties of merchandise
 Status factor
 Conversion of developing cities into developed cities
 Entertainment purpose
 Points to look after
Before establishment of Malls

 Location
 Target audience
 Demographic factor
 Economic factor
 Social factor
 Parking area
 Proper supply chain management
 Selection of outlets
 Estimated footfall at selected
Retail outlet over a week

Name of store 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21

Anchor Store 1388 1474 1566 1813 2034 2012 2846 2100 1472

Fast food 1987 1680 1760 1027 1750 1610 1954 1762 840

Gallery 841 699 730 329 626 585 540 423 44

Cafe´ 121 221 248 236 333 334 527 302 156

Planet street 250 223 172 338 287 368 339 291 -----

Jevar bazatr 170 229 221 205 355 261 246 268
----
Pub 12 42 204 72 177 202 228 155 172 57
 Estimated revenue from Retail outlet

Estimated
Name of outlet Footfalls per week revenue in Crore

Apparel category 15508 17.42

Food & Beverages category 32780 15.86
Entertainment category 390 3.40
Footwear category 507 11.90
Furnishing & furniture category 1450 5.92
Jewellery & accessories category 1050 3.06
Music's, gifts & books category 32223 10.39
Sports accessories category 2268 4.46
Sarees & Ethnic wear category 4095 3.44
Total 98371 132.97
 Segregation based on outlet.

1. F & B outlet.

2. Outlet selling apparel,

music, gifts, book, e.t.c.
Conversion Ratio in Weekend & Weekday

Weekday
Total vehicles:- 1650
Purchase under 500cr :-204
Purchase over 500cr:- 398
Total purchase:-602
% = 17.13
 Weekend

Total vehicle 2813

Purchase under 500cr :-211
Purchase over 500cr:- 720
Total purchase:-931
% = 13.15
Category of mall as conversion ratio

Category A
Avg. purchase less than RS.500

Category B
Avg. purchase more than RS.500
 Brand index for Retailer

 Size of the mall

 Spaciousness
 Product mix of the mall
 Optimal tenant mix
 Anchor tenant
 Co-ordination between Retailer &
mall management.
 Brand index for Consumer

Comfort of location
Parking
Accessibility
Presence of the other visitor
Comfort with respect to security
The anchor store in the mall
Brand index for Event Managers & Advertisers

o The space for ads

o The footfalls
o Target market status
o Product mix
o Tenants policy
o Co-operation in event hosting
Conclusion