GROUP MEMBERS:

ASAAD IMTIAZ
NAUMAN AYUBI
FARRUKH MAJEED
SAHAB SAQIB
SANA ASIF
THE COMPANY OVERVIEW

• In 1954, first outlet was opened in Anarkali

•ECS operates in the field of manufacturing, importing, exporting and

retailing.

•ECS is a famous ladies footwear brand in Pakistan

 BRANDS

ECS has four brands,

 ECS (main brand)

 E-Circles

 Elements

 Effects
 STORES
 Anarkali, Lahore
 Liberty, Lahore
 Defence, Lahore
 Township, Lahore
 Saddar, Rawalpindi
 F-10 Markaz, Islamabad
 Peoples Colony, Faisalabad
 Satellite Town, Gujranwala
 ADVERSITEMENT

 Print Media

 Outdoor Media (billboards, etc)

 PROMOTION
 ECS has introduced XS ECS reward program

 It has been created as means for bringing extra

value for their very best customers.
 SOURCING

 Outsource from Lahore, Karachi & Multan

 Leather source is Lahore & Multan

 EMPLOYEES

Total employees = 130

Including head office & all branches

INDUSTRY OVERVIEW

PAKISTAN FOOTWEAR MANUFACTURERS ASSOSIATION

• representing Pakistani footwear manufacturers, exporters, importers and

traders.

•duly approved by the Ministry of Commerce, Government of Pakistan

•formed to protect and safeguard the interests of Footwear manufacturers and

traders
 CORPORATE MEMBERS

60 Corporate firms are registered with PFMA. Some

of them are,

 BATA PAKISTAN LTD

 ELEGANT (PVT) LTD
 EPCT (PVT) LTD
 SERVICE INDUSTRIES LTD
 SIGMA SHOES (PVT) LTD
 SARTAJ SHOES FACTORY
 ASSOCIATE MEMBERS

49 Associate members are registered with PFMA.

Some of them are,

 BORJAN (PVT) LTD

 CHIC LEATHER
 RAJA-RANI FAMILY SHOE STORE
 SERVICE SALES CORPORATION (PVT) LTD
 STYLO SHOES
 URBAN SOLE
 ECS STILL NOT A MEMBER
 ECS has submitted its documents in PFMA for
becoming an associate member

 Up till now they are not in the list of PFMA

 CONCLUSION ABOUT
INDUSTRY

 More than 110 companies

 Everyone is trying hard to be the market leader

ORGANIZATIONAL
STRUCTURE
•Ehsan chappal store is a Centralized organization

•Ehsan chappal store has mixed organizational structure

•Basically two types of organizational structure

•1st on is Mechanistic

•2nd on is Organic
HIERACHY OF ECS
Director

Operation Manager

I.A.M B.M P.M SERVICES DEPARTMENT

K.P.O Q.A.S

S.M H.P A.M I.T

S.B

Helper
THE MANAGEMENT TEAM
•ECS has good management team.

•ECS has open door policy for employees

•Has very strong communication

•Atsome level decision making authority given to branch

manger

•Mutual Understanding and co-operation

 MANAGEMENT TEAM
 Director----- all decision making authority

 Operation Manager----- sees the entire working

taking place

 Internal Audit Manager----- check the working at

branches

 Account Manager
 MANAGEMENT TEAM
 IT Manager

 Branch Manager----- controls the whole branch

 Quality Assurance Staff

 Keypunching Operator

 Salesman

 Stock boy

 Helper
 RECRUITMENT PROCESS
• Announcement of Vacancy.

• Updating the Job Description.

• Employee Specification.

• Advertising.

• Short listing

• Interviews

• Appointment of successful candidate.

 SELECTION PROCESS
 Selection criteria for the sales department.

 Selection criteria for marketing and services

department.

 Direct Selection.
TRAINING & DEVELOPMENT

•Induction Training

•Working under seniors.

•Observational Training
COMPANSATION & BENEFITS

ECS Gives

•Basic Salary
•Annual bonuses
•Special Announces
•Performance based Awards
 Long term benefits

• Give Motorbike to the employee who work there

for more than four years.
 Allowances
The annual allowance increments are as follows,
 10% to the employee who passed Matric
 20% to the employee who passed F.Sc
 20% to the employee who is Hafiz-e-
QURAN
 30% to the employee who passed B.A/B.Sc
 OVERALL EMPLOYEE
MORALE & MOTIVATION
•Employee morale is very high

•They feel free to talk with upper management.

•If anyone have some problem, he can directly approach

to the Director.

•Atmosphere at ECS is very friendly.

 MOTIVATION

They motivated their Employees through following ways.

 By giving them performance based awards

 Weekly bonuses

 Special announces

 Rewarding employee after every month on performance

based.
EVALUATION

•Separate criteria of evaluation of each department

•We are showing you some examples of evaluation form in print form
WORK TEAM/GROUP
CONCEPT

•ECS is following the concept of work group

•All individuals are evaluated on separate criteria

•Allthe employees are working separately but they

have one goal.
 EMPLOYEE MOTIVATION &
RETENTION

•Employees are highly motivated

•Employees turnover is very less.

 PROBLEMS BEING
ENCOUNTERED
ECS is facing many problems,
 
•A lot of competition in the industry

•VAT (value added tax)

•Power crisis

•Sometimes generators failure

•Sometimes issues arises between employees

 SOLUTION
 The issues between employees of the
store is solved by Branch manager, if the
Issue can not be solved by him then that is
Send to the head office.

 All other issues are solved by upper management

CONCLUSION
•ECS staff and managers are very cooperative

• We understand their organization and its structure.

•Wefeel that their structure is lacking professional

managerial staff

•Secondlythe number of outlets is very few as

compared to their competitors
SUGGESTIONS
We have done SWOT analysis of the company,

STRENGTHS
•Competitive Pricing
•Motivated Workforce
•Promotional Offers - XSECS
WEAKNESSES
•Lack of managerial staff.
•Lesser number of Outlets
OPPORTUNITIES
•Internationally-held Fashion Shows – ECS has participated
THREATS
•Emergence of Cheap China Products
 IMPROVEMENTS WHICH
CAN BE DONE
 Hire more qualified and professional managerial
staff

 They should develop more branches

 They should have their own production plants

which gives more profits to them.
THANKS…