ALPHA CORPORATION –

ENTERING A NEW MARKET

Strengths of the Weaknesses of our Opportunities of our Threats of our product:
company : product: product: • 3 very well known
• Superior quality • Does not have • Expected impressive brands.
supplier of resources for brand growth. • Brand Loyalty.
electronic building • Avg American
components. • No end to end spends significant
• The prototype LSTV business experience time on watching TV
is better than its • Economics of scale,
competitors. 10% higher cost
than competitors
 SEGMENTATION
1%
19% 19% 14%
18-24
31%
25-34 <20,000
35-44 >50,000
45-54 20,000-49,999
25%
36% 55+
55%

CONSUMER BREAK UP BASED ON INCOME

INFERENCE:
Since Alpha is starting out, it would
MALE make sense to target the established
market of individuals in the 35-54
FEMALE
range. However since LSTVs are
enjoyed by families with kids, 25-34
aged individuals would be expected
to have little kids, so it would make
sense to conduct market survey in
this segment.
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 47.4% Movie like experience

45.2% Entertainment

From the analysis we can see that

59.8% Wanted a bigger TV
people want a large TV set for the
viewing experience that they would
0 1 2 3 4 5 enjoy with their family. People are willing
to buy TV sets over and above their
existing TV because large television sets
offer a movie like viewing experience at
a lower cost and the top two reasons
justify that.

AlphaCorp
 PURCHASE DECISIONS
TIME TAKEN ON LEVEL OF INFORMATION
PURCHASE DECISION KNOWLEDGE COLLECTION TIME

40 50 40

35 45 35
40
30 30
35
25 30 25

20 25 20

15 20 15
15
10 10
10
5 5 5

0 0 0

<1 WEEK, 1 WEEK TO 1 MONT, 1 MONTH KNOWS A LOT, SOMETHING, LITTLE BIT, <1 WEEK, 1 WEEK TO 1 MONT, 1 MONTH
TO 1 YEAR, GREATER THAN 1 YEAR NOTHING TO 1 YEAR, GREATER THAN 1 YEAR

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 ORDER WINNERS 6

PICTURE
PRICE 15.6% 21.2% QUALITY

DESIRED BRAND
FEATURES 19.3% 18.6% REPUTATION

Your Logo Here

 OUR STRATEGY
FOCUS ON SOUND QUALITY
An improved sound system
WORD OF MOUTH will help improve picture
quality perception, we can
There is a considerable word develop new sound
of mouth that circulates for technology & we source our
our products we can use existing technology to B2B
that as our main marketing to not cannibalize our
mechanism existing sales

SALLESMAN PITCH CATERING TO A NICHE MARKET

There is a considerable Since Alpha caters to a niche
section of our customers market where consumers
who return after a week of feel they own unique LSTV
survey, and are influenced sets, our quality product
by salesmen. We can use may attract a considerable
retail store salesmen to stay segment from consumers
in connected to the looking to stand out from
prospective consumer from each other.
Your logo the first touch point
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THANK YOU