Professional Documents
Culture Documents
Writing Business Messages
Writing Business Messages
Writing Business Messages
Business Messages
Three-Step Writing Process
• Planning
• Writing
• Completing
Adapt to the Audience
• Sensitivity
• Relationships
• Style and tone
Audience Sensitivity
• Adopt a “you” attitude
• Demonstrate business etiquette
• Emphasize the positive
• Use bias-free language
Using the “You” Attitude
• Practice courtesy
• Be diplomatic
• Respond promptly
Emphasize the Positive
• Instead of this: • Use this:
– Cheap merchandise – Bargain prices
– Used cars – Resale cars
– High-calorie foods – High-energy food
– Elderly person – Senior citizen
– Pimples and spots – Complexion
problems
Bias-Free Language
• Age
• Gender
• Disability
• Race or ethnicity
Build Audience Relationships
• Be a spokesperson
• Promote company interests
• Follow company guidelines
• Observe experienced colleagues
• Ask for assistance
Controlling Style and Tone
• Business messages
– Avoid obsolete or arrogant language
– Avoid preaching or bragging
– Be careful with intimacy
– Use humor carefully
Write in Plain English
• Straightforward
• Easy to understand
• Conversational
Use the Right Voice
• Active voice
– Subject + verb + object
• Passive voice
– Object + verb + subject
Composing the Message
• Correctness
• Suitability
– Denotation and connotation
– Abstraction and concreteness
Finding Words
that Communicate Well
• Select powerful words
• Choose familiar words
• Avoid clichés and buzzwords
• Use jargon carefully
Coherent Unified Paragraphs
• Paragraph elements
– Topic sentence
– Support sentences
– Transitional elements
Paragraph Development
• Illustration
• Comparison and contrast
• Cause and effect
• Classification
• Problem and solution
Using Technology