Professional Documents
Culture Documents
Digital Marketing On Facebook
Digital Marketing On Facebook
Digital Marketing On Facebook
Customer file or
email list Website Traffic
(People who visit
your website or
specific web pages)
Custom Audience from a Page
• Lets say you have a Facebook page with 100 likes from
Pakistan. Facebook has this gigantic amount of data from
which you can create a Look Alike or a SIMILAR audience
from Pakistan who share the same data as your previous
100 likes. This shared data could be anything like age,
education, purchase history.
• You can choose further additional interests to narrow
down your target audience who would like your product.
• Similarly you can create a look alike audience of people
who actually purchased your product so as to create the
most targeted look alike audience.
Facebook Pixel
1. Engagement:
Simply put, the more likes, comments or shares that you
have of your advertisement the more likely more people
are going to interact. Cheap engagement can be gained
from 3rd world countries and that engagement can be used
to run your ads in first world countries like USA.
2. Traffic:
Traffic is where you drive your audience towards your desired
destination website page, or Facebook or instagram page or your
amazon link.
3. Conversion:
This type of campaign can be used to create an audience for you
that is more likely to get you more profits. For example you can
collect data of all the people who actually purchased your product
and create a look alike audience from that data to get more sales.
• Lead Generation:
Facebook actually provides you a template to collect
email addresses from people. For this you need to have a
following on your facebook page.the more the followers
the more the email addresses you can add to your list.
Our Target Campaign is Engagement
• Audience
• Custom or Auto
• Placements
• Placements mean where you place your ad. You can show
it to your audience on desktop or on customers mobile.
• Again through Facebook data you can check whether
your audience is more likely to buy it from desktop or
their cell phones.
Budget and Schedule