Scribd Logo
Upload

Welcome to Scribd!

  • 465 views

    Report Survey On Consumer Behaviour On LCD TV's in Ahm'd

    Uploaded by

    Nikita Sanghvi
    The document summarizes a student presentation on a survey of consumer behavior regarding LCD TVs in Ahmedabad, India. It includes an introduction, overview of major TV brands in India, research objectives to study LCD TV purchasing in Ahmedabad, results of a survey of 160 people, analysis of the survey findings, and conclusion. The survey examined factors like demographics, brand and screen size preferences, features considered, brand advertising impact, and future purchase budgets. Key brands purchased were Samsung, Sony, and LG. Large screen size, picture quality, and price most influenced purchases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Report Survey On Consumer Behaviour On LCD TV's in Ahm'd

    Uploaded by

    Nikita Sanghvi
    465 views16 pages
    The document summarizes a student presentation on a survey of consumer behavior regarding LCD TVs in Ahmedabad, India. It includes an introduction, overview of major TV brands in India, research objectives to study LCD TV purchasing in Ahmedabad, results of a survey of 160 people, analysis of the survey findings, and conclusion. The survey examined factors like demographics, brand and screen size preferences, features considered, brand advertising impact, and future purchase budgets. Key brands purchased were Samsung, Sony, and LG. Large screen size, picture quality, and price most influenced purchases.

    Original Description:

    Its a Report on Survey on Consumer Behaviour on LCD TV's in Ahm'd

    Original Title

    Report Survey on Consumer Behaviour on LCD TV's in Ahm'd

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document summarizes a student presentation on a survey of consumer behavior regarding LCD TVs in Ahmedabad, India. It includes an introduction, overview of major TV brands in India, research objectives to study LCD TV purchasing in Ahmedabad, results of a survey of 160 people, analysis of the survey findings, and conclusion. The survey examined factors like demographics, brand and screen size preferences, features considered, brand advertising impact, and future purchase budgets. Key brands purchased were Samsung, Sony, and LG. Large screen size, picture quality, and price most influenced purchases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    465 views16 pages

    Report Survey On Consumer Behaviour On LCD TV's in Ahm'd

    Uploaded by

    Nikita Sanghvi
    The document summarizes a student presentation on a survey of consumer behavior regarding LCD TVs in Ahmedabad, India. It includes an introduction, overview of major TV brands in India, research objectives to study LCD TV purchasing in Ahmedabad, results of a survey of 160 people, analysis of the survey findings, and conclusion. The survey examined factors like demographics, brand and screen size preferences, features considered, brand advertising impact, and future purchase budgets. Key brands purchased were Samsung, Sony, and LG. Large screen size, picture quality, and price most influenced purchases.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 16

    STUDENTS COLLOQUIUM PRESENTATION

    SURVEY ON
    CONSUMER BEHAVIOUR ON LCD TV
    IN AHMEDABAD
    PRESENTED BY:

    Akash Thakur
    Bharat Maheshwari
    Dipa Shah
    Girish Nair
    Nikita Sanghvi
    Prakash Prajapati

    GROUP : 6
    FLOW OF PRESENTATION
     Introduction

     Major players

     Research Objective

     Market Survey

     Analysis

     Conclusion

     Reference
    INTRODUCTION

    TV- An ‘Idiot Box’…?

    No…No….No….

    Don’t Get Confused!


    MAJOR PLAYERS IN INDIA
    Indian Television Brands  SONY
     SANYO/BPL  PANASONIC
     VIDEOCON  SANSUI
     ONIDA  AKAI
     HITACHI
     SHARP
     TOSHIBA

    Chinese Television Brands


     HAIER
     TCL
    Other Country brands
      BENQ – Taiwan
      PHILIPS- Holland
    RESEARCH OBJECTIVE
     Objective: “To Study Consumer Behaviour On LCD TVs
    In Ahmedabad”

     Sample size : 160


     Sampling technique used: Convenience sampling
     Sampling Process: Questionnaire
     Area covered:
    Eastern Ahmedabad– Maninagar, Isanpur
    Western Ahmedabad – Iscon mall, Judges
    Bungalow , Bodakdev, Nehrunagar
    MARKET SURVEY & ANALYSIS
    Fig. 1 Number Of Respondents

    52
    41 44

    16
    10

    20-25 26-35 36-45 46-55 56 &


    ABOVE

    AGE GROUP ( in years)


    MARKET SURVEY & ANALYSIS
    Fig. 2
    % Of Respondents Having TVs

    5% 25% CRTs
    23% LCD TVs
    CRTs & LCD TVs
    NO TV

    48%
    MARKET SURVEY & ANALYSIS
    Fig. 3 Frequency Of LCD TV Brands Purchased

    BPL PANASONIC
    HAIER 5% ONIDA 1%
    5% 4%
    PHILIPS SONY
    5% 27%
    SANSUI
    1%
    VIDEOCON
    7%
    SANMSUNG
    24%
    LG
    22%
    MARKET SURVEY & ANALYSIS
    Fig. 4
    Frequency Of LCD TV Purchased
    (As Per Screen Size In Inches)

    17''
    13% 2% 4% 4% 21'' 26''
    7%
    32'' 37''
    21%
    42'' 46''
    15% 52''

    35%
    MARKET SURVEY & ANALYSIS
    Fig. 5
    % Of Features Of LCD TV Preferred

    12%
    11% 35% PICTURE QUALITY
    SOUND QUALITY
    LARGE SCREEN
    6% ADD ON FACILITY
    LESS SPACE CONSUMING
    PRICE

    17% 19%
    MARKET SURVEY & ANALYSIS
    Fig. 6
    Factors Influencing Purchase Of LCD TV
    PRICE
    11% 3% 3% 17%
    BRAND NAME

    17% MODEL DIVERSITY

    WORD OF MOUTH
    49% DEALER
    RECOMMENDATION
    ADVERTISEMENT
    MARKET SURVEY & ANALYSIS
    Fig. 7
    BUDGET (In Rs.) For Future Purchase
    Of LCD TV
    Total no. of respondents: 49
    15% 9% 15%
    25000-45000
    45000-60000
    60000-80000
    80000-100000
    100000-120000
    MORE THAN 120000

    33%
    28%
    MARKET SURVEY & ANALYSIS
    Fig. 8
    Best Advertisement Promotion
    2% 2% SAMSUNG
    1% 7% LG
    1%
    29% SONY
    10% VIDEOCON
    SANSUI
    HAIER
    PHILIPS
    25%
    BPL
    24%
    ONIDA
    CONCLUSION
     Difference of opinion between various age groups of people

     Specific choice for size and feature of the LCD TV.

     Advertisements on brand recall and purchasing behaviour

     Brand conscious people

     Catered huge market


    REFERENCE
     www.wikipedia.com

     www.aavaas.com

     www.ccsenet.org

     www.lcdtvbuying.com

     www.dancewithshadows.com

     www.eetindia.co.in

     www.indiastudychannel.com
    THANK YOU

    You might also like