IS YOUR PRODUCT READY FOR ACQUIRING

CUSTOMERS

 First of all, is your product even ready for some/many users?

 How much activity can your servers handle?

 Do you have the customer support required to respond to the questions and
concerns of new customers?

 Does your product even make sense to people outside your company?
 In other words, have you done customer validation?
 GETTING READY

1.Defining Your Audience

2.Creating your landing page some landing page tips and tricks
Include a demo video to increase conversions by 10-20%.
If you can’t include a video, think about including screenshots or interactive
demos (if applicable).
Use directional cues (e.g., arrows) to point visitors in the right direction.
Narrow the options. Avoid outbound links. Make the next step as obvious as
possible.
Use numbered lists over plain bullets. Odd numbers perform better than even
numbers.
Keep your keywords in mind and use them in your copy to attract organic
traffic.
Keep it simple! Don’t use big words, and don’t use a design that’s too “busy,”
3. Designing Your Call to Action
• Be descriptive. You will lose visitors if you are not exact about what you need from
them, what you will give to them, and what the next step is.

• Keep the call to action “above the fold,” meaning visitors don’t need to scroll to see
it. If your design doesn’t allow for that, have the page automatically scroll down to
the call to action.

• Make it as easy as possible. Do you really need their business name? Or their last
name? Maybe, but if you don’t absolutely need it, don’t ask for it. The less
information you ask for, the better.

• Make any and all buttons big! They should stand out and draw attention. Take three
steps back from your computer screen and squint your eyes. Do the buttons stand
out? If not, you have a problem.

• Create a sense of urgency. Whether it’s a limited time promotion or simply a well-
worded lead paragraph, create a sense of urgency. Make sure visitors think they
have absolutely no time to wait or think it over.

• Don’t be generic with the button text. Using “Click Here” or “Submit” is a mistake.
Instead, be descriptive. “Get Free Trial” or “Subscribe via Email” will work much
4.Identifying the Right Platforms
Analyze and Optimize

Tools and Software

Google Analytics : Google Analytics, which is a great free tool, will tell you what’s
happening on your website. You can set up funnels, track traffic, view sources and
referrals, set up event and goal tracking – the usual. You’ll want to have a tool that
tracks the what. While there are many alternatives to Google Analytics, it definitely is
one of the most widely used (and for good reason).

KISS metrics: Who is viewing your website? What did they do before and after they
signed up? How is your site being used? Google Analytics can’t give you in-depth data
about the people using your website or your customers, which is important data if you
want to optimize your calls to action and landing pages.

Don’t get discouraged if you don’t get the winning formula the first time around.
Customer acquisition is a game of experimentation and constant tweaking.