S OCI AL E NTREPRENEU RSHI P FI NAL PROJECT

COMMUNITY
DEVELOPMENT OF
JELEKONG
PAINTER
by:
Herlambang Yogaswara
Lelyana M. Putri
Mochammad Tri H.
Mochammad Rifa'i
Rani Alifianti H. Putri
Rizky Maulana Arpan
Meet the Team
Çilpin
ARPAN YOGA RIFA'I
We are Çilpin a social
Business Business Public
entrepreneurship engaged in
Development Development Relations
the arts. "Çilpin" itself is a
Sanskrit language meaning
artist. The purpose of
establishing Çilpin is to help
and accommodate the artists
so that they can live more
prosperously. We named this
team Çilpin as representatives RANI
PUTRI TRI
of the artists and hoped not Public
Finance Operational
only to accommodate the Relations
painters but all artists.
BACKGROUND
About Jelekong Painter

• Jelekong Village established since 1970

founded by Mr. Odin Rohidin
• In 2010 "Gurat" Jelekong Art Community
was established
• The majority of villagers is painters and
artists
• Jelekong painters learn to paint from
generation to generation
• Some painters have their own gallery in
their house
Problems • Small Business; Capital
• Marketing has not been maximally
What needs managed
to be fixed? • Bargaining power in terms of pricing
• Lack of government assistance
• Awareness of human resources that
are still weak
• Education is still needed to its human
resources
• High prices for painting exhibition
• There is no centralized organization for
all the painting industry players in
Jelekong.
JELEKONG
The situation during
exploration and
interview
 PAK MUMU
PAINTERS & MIDDLEMAN

BIOGRAPHY
Age: +- 40
High school graduate
Self-taught painting
Average sales of 20 paintings /
month
Ever attended an exhibition
He taught painting in schools
Sales areas: Batam, Padang, Jakarta
and Braga
PROBLEMS
He wishes that Jelekong village can be like
Cibaduyut. Therefore, he hopes the government
can pay more attention to the Jelekong tourism
village. According to him there was no further
action from the local government after
inaugurating the tourist village. Furthermore, he
added that the regeneration of painters from the
Jelekong village had begun to decrease
 KANG CHANDRA
PAINTER & ADMINISTRATORS OF THE
JELEKONG TOURISM VILLAGE

PROBLEMS
Questioning the status of the "Tourism Village"
because territorially recognized by the
government at this time Jelekong is a Kelurahan.
Because of its status, it has an effect on several
tourism village competitions which are followed
by Jelekong. He also complained about the price
BIOGRAPHY war between painters in Jelekong. He also believes
Age: +- 30 that there should be a container that holds all the
Graduates
paintings in Jelekong.
Self-taught painting
Has conducted research on
Jelekong
 CUSTOMER PERSONA
ANINDITA KURNIAWAN

PROBLEMS
Anindita has an interest in the arts and is interested in
developing her artistic talent in watercolour painting.
Unfortunately, some painting studios only accept students
who already have a portfolio of paintings, or who already
have more experience in the world of painting.Even if
someone accepts a beginner who is a beginner, the cost
BIOGRAPHY required is very high.

Age: 24
Occupation: Master Degree TRIGGERS
Student
• Needs of place to learn and developing her painting skill
Characters: Do things on own
• Affordable price (maximum budget Rp 1000.000)
pace, systematic, carefree
• Flexible Schedule
• Easy to access using mobile platform
 CUSTOMER PERSONA
PERTIWI

PROBLEMS
Pertiwi loves to write and quotes. But she has
thought that she wants to develop her writing by
using pictures so the viewer won't get bored easily
when they read her writing.

BIOGRAPHY TRIGGERS
Age: 21
• Needs community related to arts
Occupation: Undergraduate
Student
• Flexible schedule
Characters: Loves aesthetic arts • Sharing their arts like instagram
related to quotes
 PHASE 1
ROAD MAP Inviting Painter who
wants to be a partner PHASE 2
Sell the painting through
What's our plan? PHASE 3 eCommerce and social
Cooperation with media platform
educational institutions to
teach painting and private
PHASE 4
courses for individuals
Cooperation with the government
in the development of a tourist
village, making an annual event
and an exhibition of Jelekong
PHASE 5 village painting works
Create a platform for selling
paintings
PHASE 6
Bring together the painting
industry from other regions
in Indonesia
SOCIAL NETWORK ANALYSIS

DONATIONS E-COMMERCE & CLIENTS

PLATFORM

ÇILPIN
PAINTERS

GOVERNMENT &
EDUCATIONAL
INSTITUTIONS
VALUE PROPOSITIONS
SE PAINTERS
Gain creators
Gain
• Working closely with painting
equipment suppliers to get quality and
adequate tools • Having quality painting equipment
• Helps with online painting and event • Have a fixed income
sales • Painting sold
Product/Service • Give a workshop about painting • Painting skills increase
Customer Jobs
• Media social Account
• Website
• Platform • Full time painter
• Coop Space for • Paint on demand in
Community various styles &
media

• Helps in terms of financing (funding) • Inadequate painting equipment

• Donations • Do not have money for everyday
• Create exhibitions and annual event for • There is no painting request
paintings

Pain relievers Pain

BUSINESS MODEL
 “I’m encouraging young people to
become social business entrepreneurs
and contribute to the world, rather than
just making money. Making money is no
fun. Contributing to and changing the
world is a lot more fun.”
-MUHAMMAD YUNUS

THANK YOU!
PRAY FOR US TO BE ABLE TO REALIZE THIS PROJECT