Case Study

InterIIT Tech Meet

Entry Strategies for Onshore Wind

2019
Today's Discussion
The Problem Statement
Approach
Analysis
Business Strategies
Technical Solution
Moving Forward
MOTTO

Always Safe, High Value,

Low Carbon.

E qui n o r ( St a t oi l )
 About Statoil
TA R G ET

To create a brand value in the

upcoming future markets of low
carbon emission

CUR R EN T D OMA I N S

InterIIT Tech Meet

Oil and Petroleum
Offshore Wind energy

2019
 OPPORTUNITIES
CHALLENGES AND
The Problem
Statement
To establish an entry
strategy for Statoil in
onshore wind.
Approach

M AR KE T ST UDY
Energy Statistics, Legal Bindings

O PT I MIZ ATI ON
New Materials, Greater Efficiency

InterIIT Tech Meet

I N F RA ST R UCT UR E

2019
Planned development, less wastage
Operation Points
Current Statoil
CANADA

INDONESIA

BRAZIL

Onshore
Markets MEXICO
ANALYSIS
INDONESIA

Developing Country
Virgin Market
High Capital Cost
The country is not ready
MEXICO

Growing and never-exhausting

market
Energy Hungry Rural Markets
High Investment
BRAZIL

High Wind Energy Potential

Established Market
Strict Legislations
CANADA

 Fierce Competition
 High - End Technology
 Supportive Incentive
Structure
 E FF I CI E N CY

M AT E R I AL S

Technical PO W E R G R I D

Analysis SE T UP CO ST

Current State
SUBSTI T UTE S

LO CATI O N
Market
Penetration
Strategies
INDONESIA

Slow- Approach
Settle and Expand
Monopolizing the Market
 BRAZIL

Partnership with Existing

Companies
Establish the Best Infrastructure
MEXICO

Partially Saturated Markets

Target the Rural Zones
High Investment
CANADA

 Take Advantage of Incentives

 Play Safe
 Research & Development
Technical
Solutions
 Technical
Solutions
 Rotor Diameters
 Digitalization
 Lightweight Materials
 Weather Prediction & IoT
InterIIT Tech Meet

 Oil Industry byproducts

 Location
 Electricity Transportation
2019
 Meet Our
Team
R O H A N SH I R O D KA R
Team Leader

M AI T R E YA TH AKUR
InterIIT Tech Meet

Team Member

VAI SH N AV I KO KAD WA R
2019

Team Member