ENTERTAINMENT HUB

IN STYLE OF CHETTINAD ARCHITECTURE

URBAN ENTERTAINMENT CENTER
URBAN ENTERTAINMENT CENTER CAN BE DEFINED AS FAMILY ORIENTED
ENTERTAINMENT DESTINATIONS.THESE CENTER COMBINE SHOPPING AND
RECREATION WITH ENVIRONMENT FORM AN OVERALL EXPERIENCE.
RETAIL NEEDS ENTERTAINMENT TO DRAW PEOPLE IN AND ENVIRONMENT
NEEDS TO SUPPORT THE OVERALL OPREATION

SHOPPING
ENTERTAINMENT + RESORTS
RESTAURANT
WHY UEC?
ONE STOP FAMILY-ORIENTED ENVIRONMENT DESTINATIONS
WITH A DYNAMIC MIX OF ART & CULTURE WITH THE RIGHT
BALANCE OF ENTERTAINMENT & RETAIL BLENDED WITH
VARIETY OF FOOD EXPERIENCE TO FORM AN OVERALL
EXPERIENCE TO LURE THE LOCALS AND TOURITS
WHY UEC?
FROM THE BUSY WORK SCHEDULE LIFE OF CITY PEOPLE,THEY
WANT TO SPEND THEIR WEEKENDS AS REASONABLE AND ALSO
NEED SOME RELAX AND FUN
IN CHENNAI CITY,HAVE REASONABLE SHOPPING AND
ENTERTAINENT FACILITIES LIKE AMUSEMENT PARKS,MALLS,
PLAZAS,BEACHES etc..BUT THERE IS NO INTEGRATED MIX OF
ALL ENTERTAINMETS AS WELL AS RETAIL SHOPPING.SO,URBAN
ENTERTAINMENT CENTER IS NEEDED
IMPORTANCE OF ENTERTAINMENT
BENEFICIAL FOR BOTH PHYSICAL AND PYSCHOLOGICAL WELL BEING
HELPS IN STAYING HEALTHY AND ACHIEVING A PIECE OF MIND
SERVES AS A WAY OF RELAXING
IMPROVE MENTAL AND PHYSICAL HEALTH
IMPROVES THE QUALITY OF LIFE
OBJECTIVES
TO ATTRACT THE VISITORS BY THE DESIGN AND THE FACILITIES THAT WE
HAVE PROVIDED
TO DESIGN A UEC FOR THE YOUNG GENERATION AS WELL AS THE OTHER
AGE GROUP
TO CREATE AN APPROPRIATE USER MOVEMENT
TO DEVOLOP THE RELATIONSHIP BETWEEN COMMERCIAL AND
RECREATIONAL SPACES
SCOPE
IN ORDER TO PROVIDE BETTER ENTERTAINMENT AND SHOPPING
FACILITIES IN CHENNAI SUGGESTS THAT AN INTEGRATED SYSTEM SUCH
AS AN UEC SHOULD BE DEVOLOPED
PRODUCE SOMETHING MORE INTERACTIVE AND BETTER PLATFORM TO
RETAIL MARKET TO SERVE SOCIETY WELL AS AN ARCHITECT.
ENHANCES MORE INVESTMENT IN THE AREA AND OFCOURSE,IT WOULD
HELP IN FINANCIAL ASPECT AS WELL AS DEVOLOPMENT OF THE CITY.
KEY STRATEGIES
STRATEGIES THAT WILL HELP US TO DRAW VISITORS TO HERE BY THE
PROVIDED AMENITIES & TRY TO SPEND ATLEAST 1-2 DAY TO EXPERIENCE
IT AND FULL OF FUN
CHALLENGES
A UEC SHOULD BE A SPACE WITH THE RIGHT BALANCE OF RETAIL AND
ENTERTAINMENT.

IF IT CONTAINS TOO MUCH RETAIL,IT MAY SEEM TO THE VISITORS AS AN

ORDINARY SHOPPING MALL

CONVERSELY,IF THERE ARE TOO MANY ENTERTAINMENT

OPTIONS,PEOPLE FORGET TO MAKE PURCHASES

UEC SHOULD ATTRACT THE VISITORS AND TORISTS AS IT HAS TO

BECOME THE LANDMARK OF THE CITY.
CONCEPT
IN THE URBAN AREA,WHEN WE TURN AROUND
EVERY BUILDINGS ARE HIGH STOREY BUILDINGS
SHOPPING MALLS AND ENTERTAINMENT
CENTERS ARE FULLY AIR CONDITIONED AND AN
ENCLOSED SPACE.SO I TAKEN A THEME OF
TRADITIONAL VILLAGE ATMOSPHERE IN THE
URBAN ENTERTAINMENT CENTER THROUGH
MY DESIGN AND USE OF THE MATERIALS.
PROJECT COMPONENTS

UEC

RETAIL ENTERTAINMENT RESORTS

SHOPPING OUTLETS GAMING
RESTAURANTS ARTIFICIAL WETLAND
THEATRES
CULTURAL HALL
GAMING
TRADITIONAL VILLAGE GAMES WHICH HAVE LOST IDENTITY NOWADAYS,
ESPECIALLY KIDS IN THE CITIES WHO DIDN’T PLAY OUTDOOR GAMES
AND GROUP GAMES WITH THE NEIGHBOURS AS THER ARE ADDICTED IN
MOBILES,VIDEO GAMES,TAB etc….
SITTING INGRONT OF A TABLE OR COMPUTERS DUE TO ITS ADDICTIVE
QUALITY IS ONLY GOING TO INCREASE THE OBESITY WHICH
INCREASINGLY BECOMIN A PROBLEM.

EACH NATIVE GAMES HAVE DIFFERENT BENEFITS IN MENTAL AS WELL AS

PHYSICAL HEALTH CONDITION IN THE BODY AND CO-ORDINATION AND
IMPROVE IN DEVOLOPMEMT
 GAMING

SEVEN SHOT MARBLE/GOLI CHAIN GILLI

LATTOO HIDE N SEEK KABBADI KHO-KHO

 GAMING

DOG AND THE BONE LOCK AND KEY SNAKE &

LADDER

THE CONCEPT OF PROVIDING TRADITIONAL GAMES IS TO MAKE THE KIDS PLAY THESE GAMES
AND CREATE INTEREST IN IT AND MAY CONTINUE THIS WITH THEIR NEIGHBOURS.
AND ALSO THE ADDITION OF MODERN OUTDOOR AND INDOOR GAMES FACILITIES ALSO TO
BE PROVIDED.
SHOPPING OUTLETS
MANY CITIES HAVE SHOPPING OUTLETS LIKE MALLS,MULTI COMPLEX BUILDINGS
etc. WHICH ARE FULLY AIR CONDITIONED COVERED AREA COMPRISES OF MANY
COMMERCIAL SHOPS, BUT HERE IT’S NOT A SINGLE LARGE BUILDING,AS MY
CONCEPT IS TO CREATE A VILLAGE ATMOSPHERE AND SO SHOPPING OUTLETS
ARE PLACED IN STREETS OF TWO SIDES WHICH ARE SINGLE OR DOUBLE
STOREYED BULDING IN THE STYLE OF CHETTINAD ARCHITECTURE WITH
STREETSCAPES DESIGN
RESORTS
CHENNAI IS ALSO ONE OF THE TOURIST PLACE IN THE STATE AND ALSO HAVE HIGH
DEVOLOPMENT
SO,THE TOURISTS AND THE VISITORS WHO VISITS UEC AND MAKE THEM TO STAY IN
THE RESORTS TO ENJOY THE WHOLE EXPERIENCE AND CREATE ONE OF THE TOURIST
DEVOLOPMEMT ATTRACTION IN CHENNAI.
RESORTS WILL HAVE EVERY MODERN FACILITIES IN TRADITIONAL CHETTINAD
ARCHITECTURAL STYLE.
THEATRES
WHEN IT COMES TO ENTERTAINMENT,THEATRES ARE COME FIRST IN OUR MIND
BY PROVIDING NEW TECHNOLOGICAL HIGH CLASS THEATRES WILL ATTRACT THE
VISITORS ADDITIONALLY TO BECOME ONE OF THE SUCCESFUL URBAN
ENTERTAINMENT CENTRE IN INDIA.
 CASE STUDY-RESORTS

CHIDHAMBARAM VILAS VISALAM THE BANGALA

KADIYAPATTI KANADUGATHAN A HERITAGE EXPERIENCE
KARAIKUDI
CASE STUDY- RESTAURANTS

EAST COAST AT ANNALASHMI RESTAURANT

MADRAS SQUARE CHENNAI
CHENNAI
 CASE STUDY- SHOPPING OUTLETS

EXPRESS AVENUE BICESTER VILLAGE TORINO OUTLET VILLAGE

CHENNAI LONDON LONDON
 CASE STUDY-GAMING

KISHKINDHA THEME PARK MONKEY MONK

CHENNAI CHENNAI
 NET CASE STUDY
ENTERTAINMENT CITY,NOIDA
ONE OF THE BIGGEST ENTERTAINMENT DESTINATION
FOR THE ENTIRE FAMILY
IT HAS BOTH SHOPPING AND RECREATIONAL SPACES
IT’S ONE OF THE MALL THE GREAT INDIAN PLACE IS
ONE OF THE LARGEST MALL IN THE COUNTRY
WORLD OF WONDER IS ONE OF THE LARGEST
AMUSEMENT PARK IN DELHI
 SITE SELECTION
WHY I CHOSE CHENNAI?
4TH MOST POPULOUS METROPOLITAN AREA IN INDIA
31ST LARGEST URBAN AREA IN THE WORLD
YEAR POPULATION GROWTH RATE

2010 8,506,193 2.61%

2015 9,677,072 2.61%
2019 10,711,243 2.57%
IN 2035,CHENNAI IS EXPECTED TO BE 15,375,797 POPULATION WITH
2.16% GROWTH RATE
 SITE SELECTION
WHY I CHOSE CHENNAI?
CHENNAI METROPOLITAN AREA COVERS AN AREA OF ABOUT 1189sq.km
THE CITY IS BASE TO AROUND 30% OF INDIA’S AUTOMOBILE INDUSTRY AND
40% OF THE AUTOMOBILE COMPONENTS INDUSTRY
MANY SOFTWARE AND SOFTWARE SERVICES COMPANIES HAVE
DEVOLOPMENT IN CHENNAI WHICH CONTRIBUTED 14% OF INDIA’S TOTAL
SOFTWARE EXPORTS NEXT TO BANGALORE
NUMBER OF TOURIST ARRIVALS IN TAMILNADU 2015
DOMESTIC FOREIGN TOTAL

CHENNAI 35,662,677 1,011,275 36,673,952

MAMALLAPURAM 13,298,023 651,190 13,949,213
KANCHEEPURAM 15,213,026 344,904 15,557,930