SALES CAMPAIGN

• “HP SANKRANTI SAMBARALU ” – A

Coupon Based Campaign
• Duration of the Campaign : 3 fortnights : 20th Dec-5th
Feb 2014.
• 150 outlets across VRO to be covered
• Customer is eligible to participate in Campaign on
purchase of MS from any retail outlet
• Minimum purchase amount; Two-wheelers Rs 150
and Four-wheelers Rs. 700 fethces 1 coupon
• Customer to drop the coupon in the drop box
 CAMPAIGN MODALITIES
• Dealer issues bill in 1+1 to the participating
customers which is to be treated as Coupon. This
will substantially reduce financial/coordination jobs
besides coupon misuse.
•Each Dealer contributes Min Rs. 7,500/-
• Contribution towards fortnightly gifts Rs. 4,500
and Dealer gets equivalent worth of gifts.
•Balance Rs. 3,000 is towards the contribution of
bumper(Region level) + mini bumper prize (SA
level).
•Bumper prize is NANO CAR while mini bumper
prize is MOTOR BIKE.
 CAMPAIGN MODALITIES
• Hoardings at Retail outlets

•Posters/Banners

• FM at Vizag, Elur & Rajahmundry

 CAMPAIGN MODALITIES
PUBLICITY :
•Hoardings at Retail outlets
•Posters/Banners
• FM at Vizag, Elur & Rajahmundry

IMPACT OF SALES CAMPAIGN :

RO expected to cross a growth of 8 to 10% during the
period of Campaign.