Ferrari

3 Brief history
• Founder – Enzo Ferrari (1898 – 1988) 
Initially raced for Alfa Romeo in F1 racing.
 S F (Scuderia Ferrari)
• He was born in Modena, Italy
• His Inspiration • When he was little he
saw Vincenzo Lancia battle Felice
Nazzaro in the 1908 Circuit di Bologna. •
After a couple more races he too knew he
wanted to be a racing car driver. • If he
never became a racing car driver he
 3 Brief history
• Ferrari is an Italian luxury sports car manufacturer based in Maranello.
Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto
Avio Costruzioni, the company built its first car in 1940. However, the
company's inception as an auto manufacturer is usually recognized in 1947,
when the first Ferrari-badged car was completed.
• In 2014 Ferrari was rated the world's most powerful brand by Brand
Finance.[3] In June 2018, the 1964 250 GTO became the most expensive
car in history, setting an all-time record selling price of $70 million
• Since the company's beginnings, Ferrari has been involved in motorsport,
competing in a range of categories including Formula One and sports car
racing through its Scuderia Ferrari sporting division as well as supplying
cars and engines to other teams and for one make race series.
• The Ferrari • The first Ferrari was made for track and road. • Built with four
over head camshafts and for valves per cylinder. • It was a 12 cylinder
racing car.
 3 Brief history
• Fiat S.p.A. acquired 50% of Ferrari in 1969 and
expanded its stake to 90% in 1988.[6] In October
2014 Fiat Chrysler Automobiles N.V. (FCA) announced
its intentions to separate
• Throughout its history, the company has been noted for
its continued participation in racing, especially
in Formula One, where it is the oldest and most
successful racing team, holding the most constructors
championships (16) and having produced the highest
number of drivers' championship wins (15).[12] Ferrari
road cars are generally seen as a symbol of speed,
luxury and wealth
 3 Brief history

Enzo Ferrari in a rare interview, with the Ferrari's symbol Cavallino Rampante ("prancing horse") behind him.

Ferrari head office and factory

3 Brief history
 His Buisness •
• He started his company in 1947. • The
company was called Scuderia Ferrari. •
Enzo was devoted to the creations of
racing cars and performance sports cars. •
The horse logo started in 1929. It was right
after a big race and a veteran pilot told him
that the horse brings him good luck so it
might do the same thing for Enzo. • It turns
out that it did and Scuderia Ferrari was a
very successful business.
 His Buisness •
• Best Model of the Ferrari• Ferrari 458 Italia
- supercar, introduced in 2009 at the
FrankfurtMotor Show.• Production and
sales started in 2010.• Sold about 1200
copies.• In designing the Ferrari 458 Italia
himself took part Schumacher

• Pic car
 History of the LOGO
•  Prancing Stallion  The Shield  The
Colors
• Ferrari emblem• The emblem of the Ferrari
prancingstallion on a yellow background,
firstappeared in printed materials
andofficial documents of the company
in1929.• Brand Name Ferrari factory is
arectangle, with a striped ribbonItalian flag
 Company Overview
• • Ferrari who?  Automotive manufacturer
of Italian racing cars and high-
performance sports cars  Located in
Maranello, Italy  Manufacturing since
June,1947  Racing since 1929  Owner
FIAT(90%)  Employees :More than 3000
 Supplies racing cars to private entrants
as well as other teams.
 6 Company Overview Cont
• … • Formula 1 is the focus of Ferrari’s
technology investment  Racing is
Ferrari’s heritage  Multiple Production 
Ferrari is the only company that designs
and manufactures both engine AND
chassis (framework or skeleton)  Car
design cycle ≈ 9 months  Design = 6
months  Manufacture = 3 months Ready
to hit the road
 Expenses & Revenues
• • Ferrari has the biggest budget in F1
racing  $295-million • Price of a Ferrari
F1 car ranges from $7-10$ million. •
Highest the budget, more the revenue. •
Ferrari sells ≈ 4,300 high-performance
sports cars a year  Prices $140,000 -
$260,000 Models • F430 $165,000
Scaglietti $172,000 7
 Expenses & Revenue
• • New successful strategy for 2013 
Reduce number of cars  Manufacture
exclusive cars  Increase their value
overtime • Revenue €2.3 billion (2013)
+5% as compared to 2012 • Trading Profit:
363.5 Million Euro+8.3% • Net Profit: 246
Million Euro+5.4% 8
 Marketing & Global Investment
• • Ferrari's main markets are:  United
States  Germany  Great Britain  Italy
 The countries of the Pacific area 
Switzerland  Abu Dhabi 90% of all
production is exported Total units sold
worldwide: 7318 (2013) 9
 Marketing Strategy
• 9. The company markets its name through
producing and selling Wrist
Watches,Perfumes,fashion accessories
and joint advertising with LEGO (Toys)
and Shell Oil. • Wrist watches • They have
their own setup to manufacture some of
the above mentioned accessories. 10
 Marketing Strategy
• LEGO toy cars in co-operation with Shell.
11
 Marketing Strategy
• 12 Ferrari Theme Park, Abu Dhabi
• 4. Interesting factFerrari Theme parkIn the capital of United Arab
Emirates, Abu Dhabi city, the building end of the worldslargest
indoor amusement park. And he will be called the Ferrari Park.
Inaddition, it will be the largest indoor amusement park, this will be
the worlds firsttheme park company Ferrari. Inside the park will be a
Formula 1 track for theGrand Prix of Abu Dhabi, shops, hotels,
attractions and more. Also in the park willbe the worlds fastest roller
coaster. Maximum speed on them will be 200 km / hFerrari
representatives say that a person will feel the same way as the
driver in aFormula 1 car. The park is 200 000 square meters and
have installed the worldslargest Ferrari emblem diameter of 66
meters
 12. Ferrari WorldFerrari
• World In Abu Dhabi, UAE Formula Rossa
Latest Theme Park Technology (Formula
Rossa is the world’s fastest roller coster
with a speed of 240 km/hr) Largest Indoor
Structure Realistic Ferrari Experience
Opened in 2010 Where Passion and Soul
Come To Life
 13. Future Plans
• • Ferrari plans to follow its present strategy
i.e. reducing units of sports cars and
increasing production of exclusive cars, as
it has been learned from the experience
that it is a consistent and successful
method for gaining profit. • It will also
introduce some of its new models till the
mid of 2014. • They also plan to associate
with and fetch the sponsorships of world
renown brands such as Shell and LEGO in
 14. Future Plans Cont
• … To participate in upcoming Events and
win the following titles:  Australian Grand
Prix (16 March 2014)  Malaysia Grand
Prix (30 March 2014) Note: Most of its
revenue comes from F1 racing
 Current models
GTC4Lusso F8 Tributo 812 Superfast
Portofino SF90 Stradale Roma
GTC4Lusso T F8 Spider 812 GTS

 Rear mid-
engine, rear-
 Front-mid engine, wheel drive  Front-mid engine,  Front-mid engine,
 Rear-mid engine,  Front mid-engine,
rear/four-wheel drive  Sports car rear-wheel drive rear-wheel drive
four-wheel drive rear-wheel drive
 4-seat grand tourer  Twin-  2+2 grand tourer  Sports car
 Sports car  "2+" grand tourer
 V12 engine, Twin- turbo V8  Twin-turbo V8  V12 engine
 PHEV Twin-  Twin-turbo V8
turbo V8 engine engine engine  Sports
turbo V8 engine engine
 Shooting  Sports  Hard-top coupé / Hard-top
 Sports coupé  Sports coupé
brake coupé coupé / Hard- convertible convertible
top
convertible
 Front-engine V12 2-seats[edit]

195 Inter (1951)

250 GT California Spyder SWB (1959)

550 Barchetta Pininfarina (2001)

275 GTB (1965)

Daytona 365 GTB/4 (1971)

 road cars
• Ferrari's first road cars ever produced
were V12 grand tourers. This type of car
was discontinued in 1973 in favour of mid-
engined 12-cylinder sports cars, later
brought back in 1996 with the 550
Maranello and made ever since
 road cars
• 1950 166 Inter
• 1950 195 Inter
• 1951 212 Inter
• 1951 212 Export
• 1950–1966 America
– 1950–1952 340 America
– 1952 342 America
– 1953–1954 375 America
– 1955–1959 410 Superamerica
 Front-engine V12 2+2[edit
• Since 1960 the company has also
produced front-engined V12 2+2 cars.
• 1959–1963 250 GT/E
• 1963–1964 330 America
• 1964–1967 330 GT 2+2
• 1967–1971 365 GT 2+2 612 Scaglietti

• 1971–1972 365 GTC/4

• 1972–1989 365 GT4 2+2, 400 and 412
– 1972–1976 365 GT4 2+2
 mid-engined
• From 1973 to 1996 Ferrari produced 180°
non-boxer flat 12 mid-engined berlinettas
in place of the traditional V12 front-
engined grand tourers.

512 BB (1976)
 mid-engined
• 1973–1984 Berlinetta Boxer
– 1973–1976 365 GT/4 BB
– 1976–1981 512 BB
– 1981–1984 512i BB
• 1984–1996 Testarossa
– 1984–1992 Testarossa
– 1992–1994 512 TR
– 1994–1996 F512 M
 mid-engined

Ferrari 328 GTB (1989) 308 GTB (1984) Dino 246 GT

360 Spider

488 GTB (2015)

1953 Ferrari 166MM Scaglietti
 mid-engined
• The Dino was the first mid-engined Ferrari.
This layout would go on to be used in most
Ferraris of the 1980s and 1990s. V6 and
V8 Ferrari models make up well over half
of the marque's total production.
 mid-engined
• 1967–1974 Dino
– 1967–1969 Dino 206 GT
– 1969–1974 Dino 246 GT
– 1972–1974 Dino 246 GTS
• 1975–1989 208/308/328
– 1975–1977 308 GTB (GRP)
– 1977–1979 308 GTB & GTS
– 1980–1981 208 GTB & GTS
– 1980–1981 308 GTBi & GTSi
– 1982–1985 208 GTB Turbo
 Conclusion
• … • Enzo had a very successful and long
life. • He started out with big dreams and
little education. Then it ended with a very
big business and lots of money. • “But
each time I seemed to be climbing into a
roller coaster and finding myself coming
through the downhill run with that sort of
dazed feeling that we all know.” – Enzo
Ferrari • This roller coaster feeling is what
made him change his life forever because