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Kunal Pacvue Gradient
Kunal Pacvue Gradient
Kunal Pacvue Gradient
Products:
• Gradient Digital Shelf
• Gradient Score
• Gradient Dynamics
• Gradient Compete
With Gradient Score, users will receive an aggregated score based on three core components:
• Product Positioning: Positioning measures how attractively your brand's products are merchandised at the point of sale.
• Brand Presence: Presence measures how effectively your brand is capturing the attention of interested shoppers.
• Customer Response: Response measures how positively a brand's customers respond to its products, and how they vote at
the point of sale.