E-Waste Industry

WASTE TO GOLD – E-WASTE

Innovation

Group 2
 E-Waste market trends
Market growth State and cities in India Constituents of E-waste
(Source: meity.gov.in) (Source: Govt data) (Source: Govt data)

10 States contributes to 65 cities generate 60% of

70% of total e-waste (MT) the total e-waste 16%
Iron and steel

West Bengal 10059

Delhi, Plastics
Uttar Pradesh 10381
Delhi, 13%
50%
Bengaluru, Non-ferrous
Andhra Pradesh 12780
metals
Tamil Nadu 13486
Chennai, and
Other
Kolkata 21%
constituents
Maharashtra 20270

E-waste sources
(Source: Hindu Businessline) Competition

10% Key players in this space are Attero, NaMo, Saahas

20% zero waste, Virogreen Terra Pro, Cerebra

70% Dell and Wipro offer EPR consulting services and

also invest in E-waste companies

Big players has not entered the market

Industry waste Household waste Process wastage

There is a market potential of about $ 1000 million USD of which only about 5% of the market being tapped currently in
both formal and informal sector combined
 Problem statement
Key issues in the informal sector Dynamics of the market
(Source: APCO -CEAMA)

Drivers:
4.5 lakh children are employed as labor
• Short life of EEE goods
70% of toxic wastes come from 2% e-waste stream • Increasing purchases and usage of white
goods
4-5MT of e-waste is landfilled in Delhi every day • Scarcity of sources of precious metals
Labor due to improper processing are subjected to health
• Urban mining from e-waste has been
hazards found to be 4.5x-6x more profitable than
traditional mining
Constraints
•: Low awareness among people
• Collection centres are very less
• Cost for infrastructure is high
• Lack of alignment of incentives among
stakeholders
• Ineffective legislation leading to lack
of
liability in informal sector

Sourcing of E-waste

Direct from consumers Import

Formal / Informal Major area of
Formal: Informal: • Requires proper • India has stopped sourcing is from,
• Scrap dealers • Scrap dealers infrastructure importing e-waste.
• • Need to incentivize • Industrial wastes –
Steel industry • Ragpickers • It is still illegally
• Recyclers • Repair shops consumers
smuggled under the • (relatively easy) and
• Smelters • Major E-waste is TV,
CRT monitors and cell
guise of importing • Directly from
• Disassemblers
phones
computing equipment consumers
• Logistics company
(difficult)
 Target Audience

Consumers OEM’S Recycling Centers

• Attero, a Roorkee-based e-waste management

• It is very clear that Consumers worry about • Original Equipment Manufacturers company, handles almost 500 tonnes of e-waste
environment damage but not (OEMs):OEMs generate e-waste when units per month.
understood the impact of human health risk coming off the production line do not meet
from E-waste quality standards, and must be disposed off. • The company currently provides its service to
nearly 100 cities across 22 states in the country.
• Consumers are currently happy with home • Some of the computer manufacturers contract
e-waste collection (local rug picker) with recycling companies to handle their • India’s electronic industry is growing by 20%
because of convenience and salvage cost electronic waste, which often is exported annually and one can expect 800,000 tons of e-
waste generated every by 2020.
• Best way to motivate consumers to discard
E-waste, is to create strong awareness • PRO gives producers an opportunity of
among them. Building a whole E-Waste
management infrastructure from collection to • Bangalore-based E-Parisaraa Pvt is India’s first
recycling government authorized electronic waste recycle
company.
• Digital Media (TV ads, newspaper),
Environmental awareness activity, • It is evidently clear that Government is
Collaborate with Government for welcoming private players to engage as
well as to collaborate to achieve its target • Delhi-based Karma has launched an e-portal to
propaganda and word of mouth - Family and
at the end of year 2023 offer a simple online electronics trade-in service,..
friends
 Impact
Frugal Innovation Key performance indicators

PARAMETERS Total volume growth of E-waste recovered

Key performance indicators Repeat customer rate
Formal e-waste management in India is still in initial % of reused to recycled ratio
Right Opportunity stages, hence is the right time toinvest Data collection about flow of E-waste

Market has huge potential, of which only 5%is

Market Potential tapped ($1000 million USD)

Creating proper infrastructure will easily attract

Small industry players can call municipality
Infrastructure /
MSME to be part of the suppliers team tollfree no. for e-waste collection
Suppliers

Educating and teaching ragpickers will convert them

Ragpickers • As this industry where only 5% is
from informal to a skilled worker status
captured in organized segment,
Collaboration with municipality / inefficiency in processes is prevalent.
Collaboration • Though initial years may be less
industry players
profitable, long term profit potential is
Technology (IoT +Smart Bin) is the key to a huge
Technology Inferences:
successful business plan in future • Collaboration with relevant stakeholders
at the initial year is the key to unlock
the market potential
Financials Initial costs can be easilyrecoverable
• Generate employment
opportunities